How you organize your Google AdWords account is key to programmatically influencing your quality score on Google search results....
So…how do you improve AdWords Quality Score? Create targeted and relevant ads. The click through rate (CTR) of your ads is...
Google continues to rely on an Ad’s Quality Score, in addition to the bid, to help determine the position of the Ad. This means...
By now, you’ve heard the term “Programmatic Advertising,” but what does it really mean? According to study done by Google the...
This is exactly what online retailers are doing with their AdWords sales. You have the products in the warehouse, you have the...
Let’s take a step back; what is it that every Magento store owner wants? Sales, more Sales, and lots more Sales! I have not yet...
I’ll use an example of a merchant with 5,000 products in their catalog. Each of these has different selling prices ($10 – $2,500)...
The assumption for this model to be effective is: Each product has the same profit margin. Here is an example. A company is...
The assumptions for this model is that every conversion is worth the same, including: Cost per Conversion Value per Conversion CPA...
To demonstrate the impact complete keyword coverage can have on your account, I want to share results from a client we have been...
