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Amazon Advertising

Navigating the complexity of Amazon Advertising is a challenge.

We build a full-funnel Amazon advertising strategy to ensure that you reach customers where they are on the customer journey.  Our data-driven strategies optimize your advertising spend and unlock new revenue streams, ensuring your business thrives as it scales.

15+ years
automation experience.

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We know Amazon

Unlock Amazon's Secrets: We're Your Growth Partners

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Amazon Sponsored Products
Get highly targeted ads in front of shoppers looking for your products and only pay for the clicks.

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Amazon Display Ads
Tell your brand story across Amazon and beyond with Display to grow your audience, the convert.

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Amazon Sponsored Brands
Build brand awareness among your target audience as the search for the kinds of products you sell. 

Amazon-DSP

Amazon DSP
Serve ads to your Amazon audience wherever they go online and magnify the success of your campaigns.

30% Amazon performance boost with the Finch Strategy

Dynamic Search Term Insertion (DSTI) + Bid Automation.

Our Amazon strategy is self-informing and always learning new keywords to add value to campaigns through DTSI and bid automation. 

eCommerce Growth Experts

The right process.

Finch Amazon experts take our clients through a tested, proven onboarding period to make sure nothing is missed. Then we manage it all for you as we implement strategies that work for your business.

eCommerce Growth Process

The right strategy.

Rather than outspend your competition, we outsmart them with automated bidding and smart segmentation systems all built on a testing roadmap that enables fast pivots away from waste.

eCommerce Reporting Technology

The right technology.

Our proprietary tool connects your Amazon data, Channel Advertising data, Shopping Cart data, and website analytics together in one place. Enabling advanced analysis of your Amazon ecosystem alongside the rest of your advertising data.

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"Finch has been able to tame all of of our moving parts and give us consistent results. We have a dedicated account manager whom we have a great relationship with."

KennyPratt

Kenny Pratt
CTO, Simple Tire

We know how important it is for eCommerce brands to compete on the Amazon Marketplace. But we also know that Amazon is just one marketplace. We'll work with you to understand how Amazon should fit into your profit engine - when it makes sense to spend more or less based on your unique growth goals.

Expert Amazon Sponsored Ads Team

Management of All Amazon Ad Types

DSP Management & Optimization

Bid Automation at All Levels

Automated Real-time Keyword Harvesting

Weekly Health Checks

Amazon Advertising FAQs

What is Amazon Advertising and why is it important for brands?

Amazon Advertising is a suite of ad solutions that help brands reach potential customers at various stages of their shopping journey on Amazon. It’s crucial for brands looking to maximize visibility, drive sales, and gain a competitive edge on the platform.

How can Finch help optimize Amazon Advertising campaigns?

Our expertise in Amazon Advertising, applied alongside our proprietary bidding and optimization software, ensures that campaigns are meticulously optimized for keywords, bids, and placements, resulting in higher visibility, better ad placement, and improved ROI.

What types of ads can I run on Amazon?

Amazon offers various ad types, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. Each ad type serves a specific purpose, from driving product sales to increasing brand awareness.

How does Amazon Advertising differ from other PPC platforms?

Amazon Advertising is unique because it integrates directly with the Amazon marketplace, allowing advertisers to target shoppers who are already in the buying mindset. This leads to higher conversion rates compared to other PPC platforms.

What are some best practices for running successful Amazon Advertising campaigns?

Successful Amazon Advertising campaigns require continuous optimization, including refining targeting, adjusting bids, testing different ad formats, and analyzing performance metrics to ensure the highest possible ROI.

Control the message on Amazon

Our Amazon experts on your team!

See what the Finch Amazon strategy can do for you.
Let us show you how we keep clients for 5+ years on average.

Success stories

Our results speak for themselves

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Pinterest

How we helped Festive Lights achieve a 25X ROAS 

UK-based retailer of decorative lighting and accessories exceeded Q4 2022 goals by adding Pinterest Ads to their channel-growth mix.

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Paid Search

How we found the perfect mix of channel strategy & KPIs for Springlane

With the Finch Platform, Springlane was able to plan, execute and manage the entire eCommerce strategy all in one place.

Resource library

Explore our latest eCommerce content

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