Finch Blog: eCommerce Evolved

Evolve with the industry and discover the latest eCommerce insights, trends, and tips from the experts with the Finch Blog - eCommerce Evolved.

The Finch blog delivers eCommerce insights that’s straight from the insiders. Keep up-to-date on trends, channel offerings, and everything you might need to evolve with the industry.

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    Setting Up GA4 for eCommerce Measurement

    As you may have seen by now, Universal Analytics is going away on July 1, 2023. Google is replacing it with a new version of their analytics platform, Google Analytics 4, which includes some exciting...

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    AI's Impact on Product Feeds in the Black Box Era

    AI marketing has been the topic of 2023. But how can AI be used in marketing and digital advertising? It's been all over LinkedIn feeds and all over the podcast space. But how will it change the way...

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    How to Successfully Measure your Amazon Advertising Campaigns

    As an eCommerce business owner, you want to make sure your advertising efforts are bringing you the best return on investment (ROI) possible. This is especially true when it comes to Amazon...

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    CAC vs CLV: Minimizing Acquisition Cost & Raising Lifetime Value

    eCommerce organizations today are facing a new problem - it is getting more and more difficult to trust and use data to your advantage. More data is not always a good thing. The more data flowing...

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    Amazon SEO: 6 Ways to Increase Visibility & Drive Sales

    Search engine optimization (SEO) is a crucial aspect of any eCommerce business, and it is no different for businesses selling on Amazon. After all, Amazon is the second largest search engine in the...

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    Finch Remains Google Premier Partner for 2023

    We are happy to announce that Finch has achieved 2023 Premier Partner status in the Google Partners program. Finch's team of experts provides optimized campaign structure and feed optimization for...

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    7 Conversion Rate Optimization Tips for eCommerce

    In today's eCommerce market there is a focus on hyper-efficiency and smart capital management. The question we are hearing a lot is, "What can I do to increase my sales and run my business more...

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    Fixing Cart Abandonment: Boost Sales & Conversion Rates

    On average, around 70% of online shoppers abandon their carts before completing a purchase. This can result in a significant loss of revenue for eCommerce businesses. Additionally, a study by...

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    5 Ways to Maximize Customer Lifetime Value (CLV) for eCommerce

    In the eCommerce world, customer lifetime value (CLV) is one of the most important metrics for determining the success of a business. CLV represents the total amount of money a customer is expected...

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    Targeting Your Audience on Their Terms

    The Evolution of Audiences in Digital Marketing Audiences are the core of digital marketing. In the old days of SEO an audience consisted of anybody you could get to your website. And that's what SEO...

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