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Rated Excellent | 4.2 Stars | G2

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Paid Search for eCommerce

Turn searches into sales with Full-Funnel paid search.

Lost in the search crowd? We'll put you at the front of the line with data-driven paid search campaigns that get you noticed and drive conversions.

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Invest in growth.
Stop paying for bad results.

Managed and deployed by true experts, our data-driven paid search strategies target ideal customers, drives qualified traffic, and supercharges your ROI.

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The right goals.

We'll work with you to identify overall business goals and define target audiences so we can reach the right people at the right time to achieve the right goals.

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The right assets.

Testing is built in to our paid search campaigns. From ad copy to landing page content to ad creative, we test everything to find what works best for your brand.

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The right technology.

Our proprietary technology enables real-time AI insights into your data, beautiful custom dashboards, and more. All built to surface the best next steps to reach your goals.

Paid Search for eCommerce

Reach your audience at every key moment of the customer journey.

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Shoppers can't buy what they don't know exists. Showing up for you audience is half the battle. 

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Be there when shoppers search for the products you sell, no matter the platform.

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Best-practice campaign builds with a tested formula to control the bidding algorithms for maximum performance output. Show up at the right time.

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Get full paid search platform coverage and maximize conversion opportunities.

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Case Study
+80% ROAS on Google

Learn how Finch helped a Food & Beverage brand grow with Google Search & Shopping.

 
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"Finch improved our existing Google and Bing search campaigns greatly and helped us expand into Amazon advertising."

Peter

Peter Ruppert
Dir. of eCommerce
L9 Sports

Paid Search FAQs

How can we effectively use Google Ads for international eCommerce expansion?
  • Localize campaigns and website to tailor to language, currency, and cultural preferences.
  • Use native language to ensure ad copy and keywords resonate with the local audience.
  • It takes time. Don't give up, but don't expect a proper return in the start-up phase. Nobody knows you in this phase and it was similar when you started out in your home country.
  • Consider your shipping-speed and shipping-price options in the international markets. If they're not competitive you won't get a foot-hold.
How can Google Ads support a multi-channel eCommerce strategy?
  • Unify the messaging across your advertising platforms to ensure proper branding and drive customer trust.
  • Use a cross-channel attribution model or MER (Blended ROAS) to ensure the channels are given money back for their efforts despite guaranteed overlaps.
  • Drive in-store traffic with certain campaign types to help increase foot-traffic near store areas.
What are the best practices for structuring Google Ads campaigns for eCommerce?
  • Align your website and campaigns. Structure your campaigns based on how you talk about the products and how they're presented on the website. If there's a misalignment in this consider re-structuring your website.
  • Use the most of the best practices and cut overuse of AI. Try to balance what the end users are presented vs. what the Google crawl bots want to see.
What's most important in Google Ads?
  • Tracking and ensuring you know what you're tracking. For example, are your values with or without tax? Do they contain shipping costs? Ensure to include conversion tracking and that consent is set up in a way that all parties get the most benefit.
  • Goal setting of the campaigns and account. Are you driving traffic to the correct campaigns or is your goal setting misaligned for your business goals?
  • Audience tracking and setup. Drive customers back to your shop via dynamic remarketing or remarketing for search (RLSA). Make sure you're feeding information back to your campaigns.
How can Google Shopping Ads/PMax be optimized for better eCommerce performance?
  • The feed. You don't get to select keywords and modify ads, all of this is controlled via the feed. Advertisers need to understand how feeds work in an eCommerce setting.
  • Segment your campaigns or asset groups based on the interest you want to drive with them. It's common that a campaign sells something else than what was clicked on.
  • Try to set up a PMax campaign without brand keywords and a standard shopping campaign that only has brand keywords (high/low priority setting with negative keywords). This can help drive increased incremental value.

Supercharge your paid search.

Our paid search experts on your team!

It takes a team - a really good team - to do paid search right. Let us show you how we keep clients for 5+ years on average.

Success stories

Our results speak for themselves

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Paid Search

How we helped Level Nine Sports increase YoY revenue by 81% 

The plan included measurable KPIs, tasks, and trackable milestones attached to integrated reporting dashboards that deliver granular insights.

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Paid Search

How we found the perfect mix of channel strategy & KPIs for Springlane

With the Finch Platform, Springlane was able to plan, execute and manage the entire eCommerce strategy all in one place.

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