Paid Social Media Advertising for eCommerce

Our approach is data-driven and focused on continuous improvement. We use a combination of creative testing, the latest and most effective campaign and account structures along with advanced analytics to ensure your ads perform at their best. Our team stays updated with the latest trends and platform updates to keep your campaigns ahead of the curve.

We advertise on all major social media platforms, but we have deeply specialized experience on: Meta (Facebook & Instagram), TikTok and Pinterest.

Each platform is leveraged based on its unique strengths to reach your target audience effectively. We'll only ever recommend a channel if we're certain your target audience spends significant amounts of time there to maximize our campaign effectiveness.

While we optimize campaigns based on the relevant KPIs for the goal of that campaign - whether that's direct response, lead generation or brand awareness - we ultimately focus on bottom line revenue, MER, profit and margins of your business. This enables us to take a step above, and analyze our paid social campaigns at the business level, rather than solely focusing on channel-level vanity metrics.

Creative strategy is at the heart of Finch’s paid social campaigns. We know that the right creative can significantly enhance ad performance. Our team works closely with clients to develop compelling visuals and messaging that resonate with their target audience, ensuring that the creative elements are as data-driven and optimized as the ad and platform placements themselves.

Yes. We are more than happy to act as a consultant, working alongside your creative team and applying our creative development framework with your team. However, we also offer an add-on service where we can build and provide ad creatives, from imagery to animations and video editing, if desired.