If you can't measure what's actually working in paid social, is it even worth it?
There's a lot of stuff you have to get right to compete in the paid social media advertising space: ad language, ad creative, A/B testing, etc.
Add the rising cost of Facebook Ads, and it can hardly seem worth your time.
There is a better way - a holistic approach to paid social advertising that lowers costs and doesn't rely on siloed vanity channel metrics.
A Paid Social strategy focussed on Profitable Growth.
Put Paid Social in it's place. Align your social media advertising strategy with business growth.
For B2C eCommerce brands, paid social is the ideal tool to find new customers and scale.
While paid search is great at capturing in-market audiences lower in the funnel, paid social can be a cost-effective channel to expose your brand to new customers.
This is the key to profitable growth.
Tactics help you achieve Marketing KPIs.
Strategy help you achieve Business Goals.
Finch Paid Social Expertise
✓ Facebook & Instagram Ads
✓ Pinterest Ads
✓ TikTok & Snap
✓ Expert Cross-channel Strategy Team
✓ Ad Creative Production & Testing
Ready to build a paid social Success Plan that's accountable to Business Growth?
Talk to a Finch Social Media expert.
What you get with a Finch partnership.
✓ Clean marketing data you can trust.
✓ Our 5x5 KPI Methodology.
✓ Proprietary platform to manage it all.
A different brand of Paid Social agency built for D2C eCommerce.
We are not a typical paid social agency. We don't get paid more when you spend more, because sometimes the best strategy isn't to spend more. We follow a proven process to unearth the best paths to profitable growth for our clients.
1. Get Control of the Data
We'll connect your data to the Finch software:
✓ Native Paid Social Data from all Channels
✓ Google Analytics for UX Optimization
✓ Shopping Cart for Conversion Optimization
2. 5x5 Methodology for Analysis
We'll take your clean data and use our unique method of analyzing your data we call the 5x5 Method. The goal is to standardize KPIs and understand your data.
3. Set Business Goals
Now that we have a handle on the data, we need to set a goal at the business level. This is where we agree on how much growth is possible based on the data and set out to reach it. (ex. 20% YoY revenue growth)
4. Set Strategy & KPIs to Reach Goals
We know your growth goals. Next we set the strategy to reach them based on the opportunities identified in the 5x5 method. We'll agree on the KPIs and the strategy to meet them all while tracking performance up to the revenue goal.
5. Execute, Analyze, Repeat
Digital advertising is a game of constant improvement. Nothing we do is "set-and-forget." Our team will be in contact with yours weekly to strategize and pivot when issues arise.