Skip to content
English

Rated Excellent | 4.2 Stars | G2

Paid-Social-Media-Ads

Paid Social Media Advertising for eCommerce

Capture your audience where they live online.

Social media constantly changes. You need a team that can keep up and get the most out of each platform for your brand.

We're obsessed with social media.

Everyone lives digital lives shaped by the currents of social media. And we’re obsessed with understanding what causes their thumbs to stop. In fact, we spend our days figuring out exactly how to do that.

Finch_23_icons_light-background_30

The right strategy.

The ever-evolving paid social media advertising landscape can be tough to stay on top of. That’s where we step in. We build cutting edge strategies tailored to your brand needs, using the channels and campaign types that are right for your target audience.

Finch_23_icons_light-background_24

The right creative.

Human attention is now the world’s most valuable currency in digital marketing. Ads need to work harder than ever to grab and hold your target audience's attention. It starts with a creative testing roadmap that elevates the good stuff. We take big campaign swings, and strive to develop angles and concepts that resonate and provide revenue growth.

eCommerce Reporting Technology

The right technology.

We use our proprietary tool to analyze engagement and conversions across social media ad platforms. Our technology enables fast, automated campaign analysis and optimization to identify opportunities to reach business-level results in a measurable and repeatable way.

Paid Social for eCommerce

Social platforms are unique. Use them correctly.

Meta-eCommerce

Address huge audiences or get hyper-targeted. With Meta you can become a part of your prospects' digital life without blowing the budget. 

TikTok-eCommerce

Seamlessly get in front of the most highly engaged audiences of any social network at the exact right time of their discovery phase.

Pinterest-eCommerce

Engage with Pinterest’s high-intent audiences at the very start of their buying journeys, driving eCommerce growth.

Festive-Lights-Logo-Y

Case Study
25x ROAS on Pinterest

Learn how the Finch team drastically increased ROAS for a Home & Garden Brand.

 
Amazon Advanced partner badge2024
PremierPartner-RGB-1
Copy of MBP Badge - Light backgrounds@4x (1)
TTD-logo
ShopifyPartners
Finch Growth Engine animated

"Finch has been able to tame all of of our moving parts and give us consistent results. We have a dedicated account manager whom we have a great relationship with."

KennyPratt

Kenny Pratt
CTO, Simple Tire

Paid Social Advertising FAQs

What sets Finch apart in managing paid social advertising campaigns?

Our approach is data-driven and focused on continuous improvement. We use a combination of creative testing, the latest and most effective campaign and account structures along with advanced analytics to ensure your ads perform at their best. Our team stays updated with the latest trends and platform updates to keep your campaigns ahead of the curve.

Which social media platforms does Finch advertise on?

We advertise on all major social media platforms, but we have deeply specialized experience on: Meta (Facebook & Instagram), TikTok and Pinterest.

Each platform is leveraged based on its unique strengths to reach your target audience effectively. We'll only ever recommend a channel if we're certain your target audience spends significant amounts of time there to maximize our campaign effectiveness.

What KPIs does Finch focus on for paid social?

While we optimize campaigns based on the relevant KPIs for the goal of that campaign - whether that's direct response, lead generation or brand awareness - we ultimately focus on bottom line revenue, MER, profit and margins of your business. This enables us to take a step above, and analyze our paid social campaigns at the business level, rather than solely focusing on channel-level vanity metrics.

What role does creative strategy play in Finch’s paid social campaigns?

Creative strategy is at the heart of Finch’s paid social campaigns. We know that the right creative can significantly enhance ad performance. Our team works closely with clients to develop compelling visuals and messaging that resonate with their target audience, ensuring that the creative elements are as data-driven and optimized as the ad and platform placements themselves.

Does Finch offer creative production services to provide ad creatives for paid social campaigns?

Yes. We are more than happy to act as a consultant, working alongside your creative team and applying our creative development framework with your team. However, we also offer an add-on service where we can build and provide ad creatives, from imagery to animations and video editing, if desired.

Find the right social mix for your brand.

Get the Finch social media experts  on your team.

It takes a team of experts to get the most out of social media advertising. Don't have one? Don't worry, we'll lend you ours!

Success stories

Our results speak for themselves

Festive-Lights-Banner

Pinterest

How we helped Festive Lights achieve a 25X ROAS 

UK-based retailer of decorative lighting and accessories exceeded Q4 2022 goals by adding Pinterest Ads to their channel-growth mix.

Springlane-Header-1

Paid Search

How we found the perfect mix of channel strategy & KPIs for Springlane

With the Finch Platform, Springlane was able to plan, execute and manage the entire eCommerce strategy all in one place.

Resource library

Explore our latest eCommerce content

Social Commerce: Trend or eCommerce Revolution?

Social Commerce: Trend or eCommerce Revolution?

Social commerce went from an eCommerce trend to it's own marketing channel very quickly. Here's what you need to know to capitalize on Soci...

cell phone with social media apps
Mike Mardis

December 13, 2024

Featured
Social Media Video Ad Creation: Essential Design Strategies

Social Media Video Ad Creation: Essential Design Strategies

Master social media video ad creation with essential design strategies to captivate your audience, enhance engagement, and drive conversion...

social media video ad design tips
Mike Mardis

December 11, 2024

Paid Social
Expand Brand Visibility: The Power of Pinterest Ads and Social Media Advertising Strategies

Expand Brand Visibility: The Power of Pinterest Ads and Social Media Advertising Strategies

Enhance Brand Visibility with Pinterest Ads & Social Media Strategies. Discover Features of Top Social Media Ad Platforms for Effective Mar...

features of social media ad platforms
Mike Mardis

November 26, 2024

Paid Social