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Browse the Finch library of PDFs, Whitepapers, and eBooks. Download these free resources and add them to your eCommerce knowledge arsenal.
Demand Side Platforms 101
Finch experts Alex Kennedy & Jace Medsker live and breathe Demand-Side Platform advertising, and in this eBook they’re bringing a crash course in everything you need to know to get started and succeed.
Amazon Sponsored Display Ads Step-by-Step Workbook
Discover best practices for setting advertising goals and deciding which Amazon Display targeting options are right for your brand and product.
The Basics & Value of Incrementality & Attribution for eCommerce
Incrementality and attribution are the ultimate keys to optimizing and proving the value of our paid marketing efforts.
Black Friday: The eTailer's Get-Ready Guide
Get ready for the opportunities and challenges presented by Black Friday with this guide. Keep track of key dates and forecasts and get handy step-by-step tips.