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Browse the Finch library of PDFs, Whitepapers, and eBooks. Download these free resources and add them to your eCommerce knowledge arsenal.
Demand Side Platforms 101
Finch experts Alex Kennedy & Jace Medsker live and breathe Demand-Side Platform advertising, and in this eBook they’re bringing a crash course in everything you need to know to get started and succeed.
Amazon Sponsored Display Ads Step-by-Step Workbook
Discover best practices for setting advertising goals and deciding which Amazon Display targeting options are right for your brand and product.
The Basics & Value of Incrementality & Attribution for eCommerce
Incrementality and attribution are the ultimate keys to optimizing and proving the value of our paid marketing efforts.
Black Friday: The eTailer's Get-Ready Guide
Get ready for the opportunities and challenges presented by Black Friday with this guide. Keep track of key dates and forecasts and get handy step-by-step tips.
Browse our latest articles about marketing
Google Consent Mode v2: Major March 2024 Deadline Approaching for EEA
Starting March 2024, all websites using Google Advertising Products must switch to Google Consent Mode version 2. Wondering what this means...
Valentine's Day Promotions That Will Make Your Heart Skip a Beat
Valentine's Day promotions can be the perfect way to augment your revenue and put your customers "in the mood" to purchase romantic present...
How To Craft Powerful Buyer Personas
Learn the essential steps to create effective buyer personas for eCommerce success. Define your goals, gather data, and research. Validate ...