About Us

Bjorn is motivated by creating innovative SaaS products that keep customers happy and let them be more efficient. That motivation led him to found several marketing technology companies that focus on online sales. When founding Finch with his business partner, Eric, Bjorn saw an opportunity to help brands grow through purpose-built software to plan and manage their eCommerce strategy. Together, he and Eric built the Finch eCommerce Growth Platform. Bjorn is a natural leader, which is why Finch received a Utah Business Best Companies to Work for award for five straight years. Outside of work, the only thing that makes Bjorn happier than traveling with his family or enjoying great cuisine and fine wine is a fresh coat of powder on the mountains around Park City, Utah.

Eric starting coding at the age of seven and has been a tech and SaaS guru ever since. He’s more interested in what’s possible with computers and technology than what’s already been done. And after meeting Bjorn in Park City, Utah in the 90s, Eric realized that technological entrepreneurship was his future. Today, he’s the force behind Finch’s unique technology. Outside of the office, Eric is a self-proclaimed “pre-Brady Pats (New England Patriots) fan” and loves watching his team dominate games. Eric and his wife live on the California, US, coast. And when not glued to a game, Eric can be found running on the shore.

Joe is a natural predictive analytics expert with many years of experience building reliable systems to guide important business decisions. He’s built companies from the ground up, securing viable solutions for the companies’ cash flow and revenue needs. Joe joined Finch with more than 15 years of finance and accounting expertise to help lead the company into a bright future. And that’s exactly what he’s doing. Outside of Finch, Joe thrives when spending time in Utah’s beautiful scenic outdoors with his family, but only when he can avoid flying insects at all costs.

Devrin has been building businesses for more than 25 years. Not just any businesses though, those at the leading-edge of emerging technologies — like Finch. He’s an expert in reshaping and disrupting traditional industries, including media, advertising, real estate, and sports. He even helped reshape the International Space Station (ISS) while working at Microsoft. Before coming to Utah, Devrin spent 15 years in Manhattan and while he currently lives in Park City, Utah, he considers Sydney, Australia, home. When he’s not creating growth strategies for clients, you can find Devrin outside exploring mountain, ocean, or desert landscapes with his family and their golden retriever or his colleagues.

Sometimes a person chooses their career and sometime the career chooses the person.  Tech sales found Michael 9 startups and 23+ years ago and he hasn’t looked back since.  As a revenue executive, Michael has a passion for designing sales processes that identify those who will most benefit from a technology and finding fun and creative ways to make the introduction.  When he’s not at work you’re likely to find him in the mountains peddling a bicycle or on a skateboard dodging traffic somewhere around town.

Lee has been leading customer-facing teams and company transformations for over 20 years. Riding the early days of customer experience, knowledge management, and today's leading methodology experience management, Lee has helped start-ups and established companies build a healthy growth foundation focused on customer, team, product, and brand experience. He's an expert in aligning company revenue objectives with customers’ desired outcomes to ensure everyone on the team is empowered to drive business and customer success. Originally from California, Lee has spent the last 25 years residing in the mountains of Idaho. When he's not pushing change and improvement, you will find Lee taking full advantage of all four seasons in the mountains with his family.