OUR MISSION

The days of reliance on a single marketplace for audience and sales are over. Brands are taking back control of their growth, building data independence and choosing the best from a concert of marketplaces - as an agnostic strategy.

Instead of expensive agencies or sizable in-house teams, the alternative is to manage eCommerce growth through purpose-built software and adaptable expertise.

Automate your growth and scale process - not just your media bidding.

eCOMMERCE EVOLVED

As the world’s first eCommerce Growth Platform, Finch was born to evolve.

Named for the most adaptive species on the planet, Finch has continually focused on one thing: eCommerce growth. That’s it. We’re a simple bunch of tech heads and eCommerce experts ruthlessly focused on enabling businesses to break-through the glass ceiling of growth and scale their operations through proprietary technology and proven strategies.

Over the years, Finch has realized brands needed more than just Google Ads management and automation. Brands needed a new way to grow their business, manage their team, and a tangible, transparent way to observe and take action across multiple advertising data sources.

Luckily, Finch designed their platform to evolve and become infinitely adaptable - to accommodate not only emerging channels, but a refined way to program-manage the tasks associated with growth.

True to its evolutionary roots, Finch was rebuilt as the world’s first platform to plan, manage and deliver eCommerce growth across multiple channels. Backed by domain expertise from around the world, Finch became what it is today: a platform focused on growing businesses - not just campaigns.

The Finch team continues to evolve the platform with the introduction of a templated format to reduce busy work and concentrate team-efforts around new opportunities, and the growing demands of an ever-changing industry.

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The Finch Platform helps eCommerce brands grow with purpose-built software that reflects the industry’s ever-changing needs. Operating on Darwin’s principle of “survival of the fittest,” it continues to evolve and adapt for the best possible outcome. After all, if you want to be top of the digital marketing food chain - you have to adapt to survive.

WHERE WE OPERATE

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OUR VALUES

Finch values are at the heart of everything we do. From employees to customers to the extended global Finch family, our team strives to maintain a company culture of

TRANSPARENCY • INTEGRITY • FAIRNESS

Leadership

The FINCH leadership team consists of a dynamic blend of international authorities on paid media, seasoned business professionals, digital marketing experts, and technological masterminds.

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Bjorn Espenes
leadership

Bjorn Espenes

Co-Founder and CEO

Bjorn is motivated by creating innovative SaaS products that keep customers happy and let them be more efficient. That motivation led him to found several marketing technology companies that focus on online sales. When founding Finch with his business partner, Eric, Bjorn saw an opportunity to help brands grow through purpose-built software to plan and manage their eCommerce strategy. Together, he and Eric built the Finch eCommerce Growth Platform. Bjorn is a natural leader, which is why Finch received a Utah Business Best Companies to Work for award for five straight years. Outside of work, the only thing that makes Bjorn happier than traveling with his family or enjoying great cuisine and fine wine is a fresh coat of powder on the mountains around Park City, Utah.

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Eric Maas
leadership

Eric Maas

Co-Founder & CTO

Eric starting coding at the age of seven and has been a tech and SaaS guru ever since. He’s more interested in what’s possible with computers and technology than what’s already been done. And after meeting Bjorn in Park City, Utah in the 90s, Eric realized that technological entrepreneurship was his future. Today, he’s the force behind Finch’s unique technology. Outside of the office, Eric is a self-proclaimed “pre-Brady Pats (New England Patriots) fan” and loves watching his team dominate games. Eric and his wife live on the California, US, coast. And when not glued to a game, Eric can be found running on the shore.

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Joe Kendrick
leadership

Joe Kendrick

CFO

Joe is a natural predictive analytics expert with many years of experience building reliable systems to guide important business decisions. He’s built companies from the ground up, securing viable solutions for the companies’ cash flow and revenue needs. Joe joined Finch with more than 15 years of finance and accounting expertise to help lead the company into a bright future. And that’s exactly what he’s doing. Outside of Finch, Joe thrives when spending time in Utah’s beautiful scenic outdoors with his family, but only when he can avoid flying insects at all costs.

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Devrin Carlson-Smith
cheetah

Devrin Carlson-Smith

COO

Devrin has been building businesses for more than 25 years. Not just any businesses though, those at the leading-edge of emerging technologies — like Finch. He’s an expert in reshaping and disrupting traditional industries, including media, advertising, real estate, and sports. He even helped reshape the International Space Station (ISS) while working at Microsoft. Before coming to Utah, Devrin spent 15 years in Manhattan and while he currently lives in Park City, Utah, he considers Sydney, Australia, home. When he’s not creating growth strategies for clients, you can find Devrin outside exploring mountain, ocean, or desert landscapes with his family and their golden retriever or his colleagues.

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Michael Hollenbeck
cheetah

Michael Hollenbeck

VP of Sales

Sometimes a person chooses their career and sometime the career chooses the person.  Tech sales found Michael 9 startups and 23+ years ago and he hasn’t looked back since.  As a revenue executive, Michael has a passion for designing sales processes that identify those who will most benefit from a technology and finding fun and creative ways to make the introduction.  When he’s not at work you’re likely to find him in the mountains peddling a bicycle or on a skateboard dodging traffic somewhere around town.

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Lee Roquet
cheetah

Lee Roquet

VP of Customer Experience

Lee has been leading customer-facing teams and company transformations for over 20 years. Riding the early days of customer experience, knowledge management, and today's leading methodology experience management, Lee has helped start-ups and established companies build a healthy growth foundation focused on customer, team, product, and brand experience. He's an expert in aligning company revenue objectives with customers’ desired outcomes to ensure everyone on the team is empowered to drive business and customer success. Originally from California, Lee has spent the last 25 years residing in the mountains of Idaho. When he's not pushing change and improvement, you will find Lee taking full advantage of all four seasons in the mountains with his family. 

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EVOLVE WITH US

Start a conversation with us today and start your eCommerce growth journey right!

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