Dynamic Search Term Insertion (DSTI) is the algorithmic process that makes the Finch platform work its magic. DSTI optimizes for...
Single Keyword Ad Groups (or SKAGs, as well call them) offer that level of insight. SKAGs give marketers the ability to adjust...
To compete with the search engines and drive revenue, eCommerbe brands need paid media marketing automation.
What Is AI Anyway? Is it the same as machine learning? Is it a 2001 Steven Spielberg movie based on a kid who can see dead people...
In her keynote, Google’s Head of Display for Central Europe Kristina Faber showed us Google’s new carousel display ads. These...
I recently joined Finch as the Vice President of Marketing. Having come from a strong technological background I always look to...
Finch Gets First Place for Paid Search at North American Premier Partner Awards Salt Lake City, UTAH – August 8, 2017 Finch has...
This problem exists because it is a very complex industry that requires people with specific industry knowledge and solid...
1. Granular Structure Granularity is the basis for Finch’s campaign architecture. The Finch platform gives each keyword its own ad...
The Problem With CPA Optimization I think that we can safely assume that most businesses would like to achieve a maximal level of...
