Seven items that comprise a list of digital marketing skills your boss wishes you knew. Digital marketing automation skills and...
How Combining SEO and SEM Delivers the Strongest Outcomes It’s no secret that Finch is a marketing technology platform and many of...
Seven reasons to adopt a digital marketing (paid media) automation platform. Below are reasons for marketing automation and why...
What are the expectations vs reality of digital marketing agencies? What about advertising vs reality? What's the difference? We...
Digital marketing mistakes to avoid! We reveal the dos and don'ts of digital marketing. Additionally, we show common digital...
Fire your digital marketing agency if they're trying to sell you on paid search. Your creative agency of record should focus on...
Paid media automation is possible. Find out how AI and machine learning can power your PPC, display advertising, and Amazon...
Multi-channel automation is more important than multi-channel attribution. Automation replaces the focus and worry over both...
Dynamic Search Term Insertion (DSTI) is the algorithmic process that makes the Finch platform work its magic. DSTI optimizes for...
Single Keyword Ad Groups (or SKAGs, as well call them) offer that level of insight. SKAGs give marketers the ability to adjust...
