This problem exists because it is a very complex industry that requires people with specific industry knowledge and solid...
1. Granular Structure Granularity is the basis for Finch’s campaign architecture. The Finch platform gives each keyword its own ad...
The Problem With CPA Optimization I think that we can safely assume that most businesses would like to achieve a maximal level of...
Online advertising KPIs include CPA, CPV, ROAS and more. Get a snapshot view of each and see if you can pass the quiz.
Finch Wins Last Year’s Google Premier Partner Awards for Best Shopping Campaign Finch was founded on a simple, yet seemingly...
This is bad, very bad, doomsday bad. Search Engine Land declared it the Death of Exact Match. Perhaps it’s not really that bad. It...
One of the most important elements for growth and high productivity from your paid search account though is keyword expansion. We...
Watch the webinar This education filled webinar is presented by two Google gurus: brad.geddes, Co-founder of Adalysis and...
My first question was, “What went wrong?” She responded, “I don’t know!” So I asked for access to her AdWords account to help...
An overview of AdWords attribution modes and how to use them for more successful campaigns.
