Dynamic Search Term Insertion (DSTI) is the algorithmic process that makes the Finch platform work its magic. DSTI optimizes for...
Single Keyword Ad Groups (or SKAGs, as well call them) offer that level of insight. SKAGs give marketers the ability to adjust...
To compete with the search engines and drive revenue, eCommerbe brands need paid media marketing automation.
Finch Gets First Place for Paid Search at North American Premier Partner Awards Salt Lake City, UTAH – August 8, 2017 Finch has...
This problem exists because it is a very complex industry that requires people with specific industry knowledge and solid...
1. Granular Structure Granularity is the basis for Finch’s campaign architecture. The Finch platform gives each keyword its own ad...
The Problem With CPA Optimization I think that we can safely assume that most businesses would like to achieve a maximal level of...
Online advertising KPIs include CPA, CPV, ROAS and more. Get a snapshot view of each and see if you can pass the quiz.
Finch Wins Last Year’s Google Premier Partner Awards for Best Shopping Campaign Finch was founded on a simple, yet seemingly...
This is bad, very bad, doomsday bad. Search Engine Land declared it the Death of Exact Match. Perhaps it’s not really that bad. It...
