The best KPI for eCommerce isn’t one you’ll find in most paid advertising platforms. It’s one that shows paid marketing’s...
A multi-touch attribution model lets you understand your customer journey and use it to make smarter decisions about your paid...
A look back at the eCommerce landscape in 2020 and interesting findings eTailers can use in 2021 and beyond, including display to...
eCommerce KPIs are what eComm marketers use to see if our efforts are working. Find out which 3 key KPIs you need to know — CPA,...
A beta user’s perspective on Finch’s digital marketing workflow solution built to support paid media strategy, eCommerce goals,...
Biggest challenges in eCommerce in 2021 will come from rapid growth in sales, increasing customer expectations and options, and...
eCommerce business growth is possible, even during a pandemic. Read how companies are succeeding online today and with the help of...
What will COVID-19 mean to the online holiday shopping season? We compiled data to help eTailers see how it has and will continue...
Finch Insights reporting lets group attributes, such as category, product type, price tier, brand, etc. to fully understand paid...
Many digital marketers suffer from a lack of actionable insights. Deriving meaningful insights from data is crucial for any...
