To compete with the search engines and drive revenue, eCommerbe brands need paid media marketing automation.
This problem exists because it is a very complex industry that requires people with specific industry knowledge and solid...
My first question was, “What went wrong?” She responded, “I don’t know!” So I asked for access to her AdWords account to help...
How you organize your Google AdWords account is key to programmatically influencing your quality score on Google search results....
By now, you’ve heard the term “Programmatic Advertising,” but what does it really mean? According to study done by Google the...
This is exactly what online retailers are doing with their AdWords sales. You have the products in the warehouse, you have the...
Let’s take a step back; what is it that every Magento store owner wants? Sales, more Sales, and lots more Sales! I have not yet...
I’ll use an example of a merchant with 5,000 products in their catalog. Each of these has different selling prices ($10 – $2,500)...
The assumption for this model to be effective is: Each product has the same profit margin. Here is an example. A company is...
The assumptions for this model is that every conversion is worth the same, including: Cost per Conversion Value per Conversion CPA...
