1. CPA takes your eye off the ball As an eCommerce business, AdWords is a channel for you to sell your products and generate...
Finch divides the Google AdWords market into two segments: Those that can measure financial returns (CPV or CPP, i.e. do...
The first thing we did was to start automating everything that could be automated easily to avoid being dependent on people for...
If you are an eCommerce site, you want them to fill up the shopping cart and check out. If your site is a lead generation front...
6. Automated PPC management will bid down the keywords until nothing is left Not true! Historically that was the case with many of...
If you are using a vendor, ask them why they aren’t doing automated PPC, and they will probably tell you one of the lies listed...
Here are 3 more lies that we’ve heard about automated PPC. 3. Automated PPC management reorganizes and destroys my campaign...
8. Automated PPC management only works to boost performance once Not true! The initial improvement in performance usually takes...
In order to justify spending money on paid search (PPC), you must understand the value of the desired result. For example, what is...
