There’s always that time of year where your agency contracts are coming to the end and you are looking to see if the there is a...
So…how do you improve AdWords Quality Score? Create targeted and relevant ads. The click through rate (CTR) of your ads is...
Google continues to rely on an Ad’s Quality Score, in addition to the bid, to help determine the position of the Ad. This means...
This is exactly what online retailers are doing with their AdWords sales. You have the products in the warehouse, you have the...
Let’s take a step back; what is it that every Magento store owner wants? Sales, more Sales, and lots more Sales! I have not yet...
I’ll use an example of a merchant with 5,000 products in their catalog. Each of these has different selling prices ($10 – $2,500)...
The assumption for this model to be effective is: Each product has the same profit margin. Here is an example. A company is...
The assumptions for this model is that every conversion is worth the same, including: Cost per Conversion Value per Conversion CPA...
To demonstrate the impact complete keyword coverage can have on your account, I want to share results from a client we have been...
What is Attribution: I live in the world of eCommerce and attribution is very important to understand. Let’s start the discussion...
