What is Attribution: I live in the world of eCommerce and attribution is very important to understand. Let’s start the discussion...
Keyword Tips 1. Choose your keywords wisely. Keywords may no longer be the most important SEO factor, but they are still relevant...
Finch divides the Google AdWords market into two segments: Those that can measure financial returns (CPV or CPP, i.e. do...
The first thing we did was to start automating everything that could be automated easily to avoid being dependent on people for...
For instance, a website that sells airplane tickets might use negative keywords to direct searches that involve certain cities to...
People think that they can try to estimate how much to bid for a keyword, because the keyword is tied to a product or service....
Occasionally we run across advertisers who insist on bidding for the top spot. We believe that Mr. Spock would find this practice...
6. Automated PPC management will bid down the keywords until nothing is left Not true! Historically that was the case with many of...
If you are using a vendor, ask them why they aren’t doing automated PPC, and they will probably tell you one of the lies listed...
Here are 3 more lies that we’ve heard about automated PPC. 3. Automated PPC management reorganizes and destroys my campaign...
