Skip to content
Back to Blog
Uncategorized

9 Biggest Lies About Automated PPC Management – Part 1

If you are using a vendor, ask them why they aren’t doing automated PPC, and they will probably tell you one of the lies listed below. The truth is that…

Bjorn Espenes
Bjorn Espenes

Oct 27, 2011

If you are using a vendor, ask them why they aren’t doing automated PPC, and they will probably tell you one of the lies listed below. The truth is that some companies spread fear about automated PPC, because they have invested in process and best practices, not in software and algorithms. Read through the list of lies so that when you hear them you will know not to listen.

1. Automated PPC Management removes the ability to manage your campaigns

Not true!  There are 3 areas you should manage: ad copy, landing pages, and setting the cost target for the account. You can still select geo targets, ad rotation schedule, and many other settings. The areas that you cannot manage include structuring the campaigns, ad groups, and setting CPCs; everything else is still under your management.

2. Automated PPC Management can ruin your AdWords account in hours

Not true!  – as long as you are dealing with a serious and proven vendor who has control and alert mechanisms in place. These are both critical to gain full visibility to the initial impact on the campaigns. Initially Finch will use existing ad copy, keywords, and landing pages only changing the max CPCs, which will minimize any downside. This approach also assures there is no risk to the quality score in your account.

Next time – read about campaign structure, data requirements, and market size.

http://careerintell.careerintelligen.netdna-cdn.com/wp-content/uploads/2014/08/Resume-Lies.jpg

Latest Articles

Why a Strong Logo Matters for Your eCommerce Brand

Why a Strong Logo Matters for Your eCommerce Brand

Learn why a distinctive logo is crucial for your eCommerce brand's identity, trust, and sales, and discover key design elements and common ...

How to Run Successful PPC Campaigns in Salt Lake City

How to Run Successful PPC Campaigns in Salt Lake City

Learn how to run successful PPC campaigns in Salt Lake City by understanding local market trends, optimizing performance, and leveraging ad...

Expand Reach by Leveraging Top Social Media Ad Platforms

Expand Reach by Leveraging Top Social Media Ad Platforms

Learn how to expand your eCommerce reach by leveraging top social media ad platforms like Facebook, Instagram, TikTok, and more. Discover s...