Finch Blog: eCommerce Evolved

Evolve with the industry and discover the latest eCommerce insights, trends, and tips from the experts with the Finch Blog - eCommerce Evolved.

The Finch blog delivers eCommerce insights that’s straight from the insiders. Keep up-to-date on trends, channel offerings, and everything you might need to evolve with the industry.

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    eCommerce Promotion Ideas to Recharge Your Sales

    50% of participants in Finch’s Recharge Your Approach to eCommerce Promotions webinar were only ok or dissatisfied with their promotions. That leaves room for new eCommerce promotion ideas.

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    How to Use Buyer Psychology in eCommerce Promotions

    For eCommerce companies, having an effective promotions approach is a way to increase sales. And a way to pull off more effective promotions is to understand the psychology of buyers’ thinking. It’s...

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    What a Cookieless Future Means to Paid Advertising

    If you’re a digital marketer, you may have felt like the world was ending when you learned that Google will stop supporting third-party cookies in Chrome by 2022 (this has since changed to late 2023...

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    Take Action If Using Mailchimp in Europe

    If you’re based in Europe and use Mailchimp for connecting with your eCommerce customers, take note. The Bavarian State Office for Data Protection Supervision (BayLDA) prohibited a company based in...

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    How to Increase eCommerce Sales and Beat Your Competition

    With added growth, comes added competition. And the recent growth in online shopping means companies need to increase eCommerce sales and stay competitive.

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    Finch Client Success Managers — The People Behind Finch

    Finch prides itself in being “the people and the platform for scalable eCommerce success.” The people part of that is a critical part of the mix. The Finch Customer Success — Strategic Services team...

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    A Unique Amazon Sales Strategy — Be a Vendor and a Seller

    Almost every company that sells on Amazon starts out as an Amazon Seller. Some Sellers (and even a very few other companies) are then invited to become an Amazon Vendor. Each has its own advantages,...

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    Google Analytics 4 — The Future of Analyzing Data

    Google Analytics 4 (GA4) is Google’s newest version of Google Analytics. Google announced Google Analytics 4 as the standard for all new Google Analytics properties on October 14, 2020. Previously...

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    How to Use Retargeting to Improve Conversions

    Retargeting is the paid advertiser’s version of remarketing. When you run retargeting ads, you advertise to people who’ve already visited your website, app, and Facebook or Instagram page. When you...

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    What the End of Broad Match Modifier Keywords in Google Ads Means

    In early February 2021, Google announced its plan to merge phrase and broad match modifier keywords beginning February 18, 2021. In this post, we examine what the change means for paid advertisers...

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