Finch Blog: eCommerce Evolved

Evolve with the industry and discover the latest eCommerce insights, trends, and tips from the experts with the Finch Blog - eCommerce Evolved.

The Finch blog delivers eCommerce insights that’s straight from the insiders. Keep up-to-date on trends, channel offerings, and everything you might need to evolve with the industry.

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    6 Tips to Optimize Amazon Sponsored Brands Ads

    Amazon Sponsored Brands ads are a critical part of your Amazon Advertising mix and a good way to grab your share of the 51.2% of US eCommerce sales that are made on Amazon. They’re also one of the...

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    3 Steps for Growth with Amazon Sponsored Brands

    Amazon Sponsored Brands ads are one advertising option in Amazon Advertising. They’re available in 3 formats — Product Collections, Store Spotlights, and Sponsored Brands Videos. They target the...

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    How to Get the Best Product Images for eCommerce Paid Media

    Online prospects can find your eCommerce product landing page in multiple ways— organic search, social media posts, paid campaigns, and emails, among others. When running paid ads that include your...

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    What’s the Best Way to Advertise Amazon Products?

    Amazon is king of the eCommerce world. And all eCommerce companies benefit by having their products found on Amazon. But what’s the best way to advertise Amazon products? I cover just that in this...

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    What Is Browser Fingerprinting? It’s the Lesser-Known “Brother” to Cookies.

    The technique most commonly known for tracking users online is “cookies.” Almost all websites ask users to agree to accept cookies. But there’s another tracking method out there — browser...

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    Prime Day for Sellers in 2021, How to Get Ready to Sell

    Amazon Prime Day is for Amazon Sellers and Vendors as much as Prime Members. And if you sell online, it’s time to get ready to sell on Prime Day in 2021.

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    A Guide to Automating End-to-End eCommerce Site Testing

    eCommerce web development is a balancing act between speed and compromising quality. There’s fierce competition to get the right product in front of the right user, with a never-ending list of A/B...

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    Amazon Sponsored Display Adds More Options for Advertisers

    Amazon Sponsored Display lets advertisers engage buyers at the top of the shopping funnel using display ads on Amazon, across the web, and in apps. And now, Amazon has added more options to Sponsored...

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    3-Step Guide to a Successful eCommerce Sales Promotion Planning Process [Infographic]

    In my recent posts, I covered topics from Finch’s Recharge Your Approach to eCommerce Promotions webinar, including how to use buyer psychology in your promotions and how to use different eCommerce...

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    Facebook Updates for iOS 14.5: What Advertisers Need to Know

    A lot is happening in the paid advertising space. The cookieless future will affect paid advertising. And so will new privacy changes to iOS 14.5 and iPadOS 14.5 that roll out this week. Those...

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