If you are an eCommerce site, you want them to fill up the shopping cart and check out. If your site is a lead generation front...
For instance, a website that sells airplane tickets might use negative keywords to direct searches that involve certain cities to...
People think that they can try to estimate how much to bid for a keyword, because the keyword is tied to a product or service....
Occasionally we run across advertisers who insist on bidding for the top spot. We believe that Mr. Spock would find this practice...
6. Automated PPC management will bid down the keywords until nothing is left Not true! Historically that was the case with many of...
If you are using a vendor, ask them why they aren’t doing automated PPC, and they will probably tell you one of the lies listed...
Here are 3 more lies that we’ve heard about automated PPC. 3. Automated PPC management reorganizes and destroys my campaign...
8. Automated PPC management only works to boost performance once Not true! The initial improvement in performance usually takes...
In order to justify spending money on paid search (PPC), you must understand the value of the desired result. For example, what is...
