The Programmatic Advertising Revolution
By now, you’ve heard the term “Programmatic Advertising,” but what does it really mean? According to study done by Google the...
The Finch Blog
By now, you’ve heard the term “Programmatic Advertising,” but what does it really mean? According to study done by Google the...
This is exactly what online retailers are doing with their AdWords sales. You have the products in the warehouse, you have the...
Let’s take a step back; what is it that every Magento store owner wants? Sales, more Sales, and lots more Sales! I have not yet...
I’ll use an example of a merchant with 5,000 products in their catalog. Each of these has different selling prices ($10 – $2,500)...
The assumption for this model to be effective is: Each product has the same profit margin. Here is an example. A company is...
The assumptions for this model is that every conversion is worth the same, including: Cost per Conversion Value per Conversion CPA...
To demonstrate the impact complete keyword coverage can have on your account, I want to share results from a client we have been...
What is Attribution: I live in the world of eCommerce and attribution is very important to understand. Let’s start the discussion...
1. CPA takes your eye off the ball As an eCommerce business, AdWords is a channel for you to sell your products and generate...
Keyword Tips 1. Choose your keywords wisely. Keywords may no longer be the most important SEO factor, but they are still relevant...
We love to share our thoughts and expertise on the world of eCommerce. Sign up here to be notified when we release new content.