The Finch Solution
Maintain performance efficiency in current channel mix while expanding Pinterest Ads.
Finch was already managing all ad channels for Festive Lights, so we knew we could either try to work within the existing channels to find opportunities, or expand into a new channel.
The data showed we were already managing current channels at optimal efficiency without sacrificing spend levels. As a result, we decided to expand into the untapped channel of Pinterest Ads.
We chose Pinterest Ads as our growth vehicle for several reasons:
- Festive Lights sat in an ideal vertical (Home & Garden) for Pinterest.
- The content produced by the Festive Lights team suited a channel like Pinterest.
- The audience on Pinterest is comprised of a higher proportion of high earners when compared to other paid social channels.
We connected Pinterest data to the Finch Insights platform, which enabled real-time channel impact measurement. This enabled the Finch and Festive Lights teams to identify the most efficient platforms and campaigns.
