UK-based retailer of decorative lighting and accessories exceeded Q4 2022 goals by embracing channel growth and adding Pinterest Ads to their marketing mix.
OVERVIEW
As specialists in feel good lighting, Festive Lights pride themselves on being the best at what they do; offering quality, decorative lights across the globe, throughout the year. Their unique products can be used within the home and garden, for parties and events such as weddings and festivals, and, of course, for making Christmas displays merry and bright!
Festive Lights beat their Q4 goals by 15% in 2022 whilst achieving a channel ROAS of 25x on Pinterest Ads.
ABOUT Festive Lights
Finch Partner Since 2017
| Channels | Pinterest, Google Ads, Microsoft Bing Ads, The Trade Desk, Facebook Ads |
| Vertical | Home & Garden |
| HQ | Lancashire, UK |
| Website | festive-lights.com |
THE FINCH SOLUTION
Maintain performance efficiency in current channel mix while expanding Pinterest Ads.
Finch was already managing all ad channels for Festive Lights, so we knew we could either try to work within the existing channels to find opportunities, or expand into a new channel.
The data showed we were already managing current channels at optimal efficiency without sacrificing spend levels. As a result, we decided to expand into the untapped channel of Pinterest Ads.
We chose Pinterest Ads as our growth vehicle for several reasons:We connected Pinterest data to the Finch Insights platform, which enabled real-time channel impact measurement. This enabled the Finch and Festive Lights teams to identify the most efficient platforms and campaigns.
- Festive Lights sat in an ideal vertical (Home & Garden) for Pinterest.
- The content produced by the Festive Lights team suited a channel like Pinterest.
- The audience on Pinterest is comprised of a higher proportion of high earners when compared to other paid social channels.
WORK WITH FINCH
Start a conversation with Finch today and start your eCommerce growth journey right!
