As specialists in feel good lighting, Festive Lights pride themselves on being the best at what they do; offering quality, decorative lights across the globe, throughout the year. Their unique products can be used within the home and garden, for parties and events such as weddings and festivals, and, of course, for making Christmas displays merry and bright!
Festive Lights beat their Q4 goals by 15% in 2022 whilst achieving a channel ROAS of 25x on Pinterest Ads.
|Channels||Pinterest, Google Ads, Microsoft Bing Ads, The Trade Desk, Facebook Ads|
|Vertical||Home & Garden|
Following huge success in 2020 and 2021 during the pandemic, Festive Lights sought to maintain the momentum into 2022 and beyond, despite the universal macro-economic challenges and shrinking customer spending experienced by all eCommerce brands in the second half of 2022.
To realize their stretch goals for sales in Q4 2022, Festive Lights needed to expand their channel footprint and open their existing sales funnel to new opportunities in order to reach new, high spending audiences.
THE GOALTo meet and exceed revenue targets in Q4 2022, which is the most vital time of the year from a seasonality perspective for Festive Lights.
THE FINCH SOLUTION
Maintain performance efficiency in current channel mix while expanding Pinterest Ads.
Finch was already managing all ad channels for Festive Lights, so we knew we could either try to work within the existing channels to find opportunities, or expand into a new channel.
The data showed we were already managing current channels at optimal efficiency without sacrificing spend levels. As a result, we decided to expand into the untapped channel of Pinterest Ads.
We chose Pinterest Ads as our growth vehicle for several reasons:
We connected Pinterest data to the Finch Insights platform, which enabled real-time channel impact measurement. This enabled the Finch and Festive Lights teams to identify the most efficient platforms and campaigns.
- Festive Lights sat in an ideal vertical (Home & Garden) for Pinterest.
- The content produced by the Festive Lights team suited a channel like Pinterest.
- The audience on Pinterest is comprised of a higher proportion of high earners when compared to other paid social channels.
Pinterest hits the target for Festive Lights
Upon launching and optimizing the Festive Lights Pinterest Ads accounts, we saw measurable success and growth as we drove new, previously untapped users and potential customers to the Festive Lights online store. Ultimately, with Finch’s cross-channel and platform expertise, we helped to beat Q4 2022 goals by 15%, achieve a Pinterest channel ROAS of 25x, and an overall cross-channel reduction of cost of sales by 25% since the launch of Pinterest Ads.
Achieved a Pinterest channel ROAS of 25X
Reduced cost of sales by 25%