Programmatic Advertising for eCommerce
Reach your audience wherever they go.
Align campaign objectives with precise targeting and optimized ad placements to maximize the impact of your digital impact on ROI and wider business goals.
The right data.
Achieve precise targeting and accurate measurement in a post-cookie landscape by prioritizing 1st-party data collection and understanding 3rd-party data relationships.
The right expertise.
Don't have a DSP expert in-house? Most brands don't. Our seasoned programmatic experts ensure campaigns are optimized for performance so you can focus on running a business.
The right cost.
By focusing on performance metrics and leveraging Finch's relationship with The Trade Desk, you can achieve better ROAS, minimize wasteful spend, and maximize impact.
Take your brand all across the open internet to stay with your audience as they do what they love online.
Precision contextual targeting across multiple channels reduces irrelevant ad placements.
Serve ads to your Amazon audience wherever they go online and magnify the success of your campaigns.
Track your audience with Unified ID 2.0 across:
Display, Native
The Google Ad Network
Digital Out-of-home
Connected TV
Pre/post/mid-roll & Popup Video Ads
Digital Audio
Retail Media
Expertise
How do DSPs work?
DSPs are powerful marketing automation tools that allow you to target high quality traffic at scale across almost any part of the web at once.
Once you upload your creative media into a DSP, set a campaign budget, and set targeting parameters, the platform scours the web to find your audience and show them your ads.
DSP flips the usual marketing funnel on its head. It takes out the guess work for marketers so you can be confident the right people are seeing your ads.
"Finch's programmatic solution has dramatically improved the return on ad spend ... their bid modeling would be nearly impossible to replicate with internal staff."
Jamie Elgie
CMO, weBoost
Stabilize your growth with Finch DSP.
Go beyond basic advertising and dominate your market with the power of DSP.
Holistic Growth
How we helped L9 Sports dramatically expand their reach & profit
Utah-based sporting goods supplier effectively expanded their channel footprint based on a customized cross-channel growth plan.
Paid Search
How we found the perfect mix of channel strategy & KPIs for Springlane
With the Finch Platform, Springlane was able to plan, execute and manage the entire eCommerce strategy all in one place.
eCommerce Marketing Today: Data, Data, and More Data
Today's eCommerce marketers are learning the importance of data-driven marketing strategies. It's important that you learn to tell a story ...
2023 eCommerce Recap & Strategies for a Promising 2024
Lee Roquet, CEO of Finch, reviews the good and the bad from 2023 in terms of eCommerce marketing, and outlines digital marketing trends for...
What is DSP: The Main Components of a Demand-Side Platform
Discover the components of today's Demand-Side Platforms -an advertising platform that allows advertisers to bid automatically on display, ...