Demand Side Platforms | Strategic Programmatic Optimization

The right data.

Achieve precise targeting and accurate measurement in a post-cookie landscape through data integration of prioritizing 1st-party data collection and understanding 3rd-party data relationships.

The right expertise.

Don't have a demand-side platform (DSP) expert in-house? Most brands don't. Our seasoned programmatic advertising experts ensure campaigns are optimized for performance so you can focus on running a business.

The right cost.

By focusing on performance metrics and leveraging Finch's relationship with programmatic partners, you can achieve better ROAS, minimize wasteful advertising budget, and maximize impact.

Display

Video

Native

Audio

Digital Out-of-home

Connected TV

Expertise

How do How do Demand-Side Platforms (DSPs) work?

DSPs are powerful full funnel digital marketing tools that help you stay top of mind with your highest value users, no matter if they're on their desktop computer, phone at the gym, at work, or relaxing at home watching their smart TV.

Getting your advertising campaigns up and running means really nailing those target audience details to cut down on wasted ad spend and make the most of your budget.

The complexity of these settings guarantees that your ads are delivered accurately, ensuring efficient reach across multiple channels.

Programmatic Advertising FAQs

Talk to an Expert

What is a DSP, and why is it important for my digital advertising strategy?

A DSP allows advertisers to buy digital ad space across various channels, including more ad inventory beyond traditional methods found on Search & Social. This broadens your reach and enhances the efficiency and targeting of your campaigns, making it a critical tool for connecting with your ideal customers.

What types of ads can I run through a DSP?

Through a DSP you can run a variety of ad formats including banner display, native, digital audio, connected TV, and digital out-of-home ads. These ad types are strategically placed to engage your audience through the entire buying cycle, ensuring consistent and relevant touchpoints that guide them toward conversion.

How can leveraging DSP capabilities help me reach my target audience more effectively than other platforms?

When leveraging a DSP, you can tap into new channels and detailed audience segments that align and connect with your audience in unique ways — meeting them where they are. This ensures that your ads are seen by your ideal customers at the right moments, driving stronger engagement and conversions.

Why should eCommerce brands use DSP strategies?

DSP strategies allow eCommerce brands to meet their target audience where they are online throughout the day. Additionally, DSPs give small companies the power to unlock the same advertising capabilities as large brands, leveling the playing field and driving efficient ad spend.

How does Finch's approach to DSP differ from other agencies?

Our approach to DSP is built on a deep understanding of the platform's capabilities, with a focus on developing complex, highly targeted audiences. We emphasize driving your ideal customers to action by leveraging advanced data insights and optimization techniques, while also managing the complexity of running DSP campaigns to ensure they deliver results aligned with your brand’s specific needs.