The Finch Blog — eCommerce Growth at Scale | Mathias Johannes Dam Falkenberg

The holiday season is upon us, and eCommerce brands are looking to put their best foot forward with consumers. Read along as Finch...

Starting March 2024, all websites using Google Advertising Products must switch to Google Consent Mode version 2. Wondering what...

Google Performance Max is the new standard for advertisers. On one hand, it makes everything simpler. On the other, it takes away...

Marketers love segmentation, but not all segments are created equal. Here's why segmenting for margins is a bad idea for...

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