In the rapidly evolving world of eCommerce, staying ahead isn't just about keeping up with the latest trends—it's about understanding the deeper principles that drive successful strategies and customer relationships. That's why we're launching the "Creativity Meets eCommerce Strategy: How to Win and Keep High-Value Customers" Webinar Series, co-hosted by Finch and Flocksy. This series is designed to delve into the critical aspects of eCommerce that can transform your business approach and drive sustainable growth.
Scroll through the sessions here:
eCommerce is more than just selling products online; it’s about creating an experience that resonates with your customers and keeps them coming back. Each session in our webinar series addresses key components of this holistic approach.
1. The Collaborative Journey: Why a Healthy Customer Journey is a Team Sport (August 22)
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A seamless customer experience is essential. A frictionless buying journey not only enhances customer satisfaction, but also significantly impacts conversion rates. However, achieving this isn’t the responsibility of one department alone. eCommerce growth is a team sport, where marketing, SEO, creative and CRO teams must unite to build a solid foundation.
When teams collaborate effectively - using great creative, sound SEO practices, and frictionless CRO - the customer’s path to purchase becomes smoother, leading to increased loyalty and higher lifetime value, which is supported by PwC, who state that 73% of consumers cite customer experience as a significant factor in their purchasing decisions.
This session will explore how a unified team approach can ensure that when traffic hits your website through great creative efforts, the rest of the team’s work is ready to maximize conversions.
2. Creating Lasting Impressions: What Matters Most in Every Customer Interaction (August 29)
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First impressions can make or break a customer relationship. This session will explore the elements that contribute to memorable and impactful customer interactions, from compelling visuals to engaging content. It's about creating an emotional connection that turns visitors into loyal customers.
Research by Forrester shows that companies excelling in customer experience have customers who are 5.1 times more likely to purchase from them, highlighting the critical role of first impressions and consistent, high-quality interactions. In a crowded marketplace, making a lasting impression can be the key differentiator that keeps your customers coming back.
3. Foundations of Success: Core Elements of a Winning Buying Experience (September 5)
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Attracting customers to your site is only the first step. Ensuring they have a positive experience that leads to conversion is where the real challenge lies. This session covers essential tactics for paid media campaigns and conversion rate optimization, providing practical tips for enhancing search visibility and driving growth.
Econsultancy reports that for every $92 spent acquiring customers, only $1 is spent converting them, underscoring the importance of optimising the buying experience to increase revenue. Improving conversion rates is one of the most cost-effective ways to grow your business, as it maximises the value of your existing traffic.
4. Growth Strategies: Blending Paid, Organic, and Loyalty for a Winning Formula (September 12)
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Effective eCommerce growth strategies blend various marketing efforts to create a cohesive plan. This session will help you understand how to integrate paid, organic, and loyalty programs to maximise reach and efficiency. We’ll explore how great creativity can be consistently used across all key customer touchpoints - or moments that matter - to strengthen brand loyalty and engagement.
Research by McKinsey & Company shows that companies using multiple marketing channels can increase revenue by up to 15%, illustrating the benefits of a well-rounded growth strategy. A balanced approach ensures that you are reaching your audience through multiple touch-points, enhancing visibility and engagement.
5. Data-Driven Success: Using Insights to Monitor, Measure, and Grow (September 19)
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Data is the backbone of effective decision-making in eCommerce. This session will teach you how to leverage data to monitor key metrics, measure success, and identify areas for improvement. It's about making informed decisions with trusted centralized data that drive continuous growth.
According to Deloitte, data-driven organizations are 23 times more likely to acquire customers, demonstrating the significant impact of using data effectively in your business. . By understanding and utilizing data insights, you can refine your strategies and achieve better outcomes.
What you can expect from the Webinar Series
- Learning from Industry Experts
Our webinars bring together seasoned professionals who have a wealth of experience and success in the eCommerce space. These experts will share their insights, helping you understand complex concepts and practical applications in a straightforward manner. You’ll hear leaders like Drew, CEO of Fireside Digital, and DJ, CMO of Shopper Approved, who will offer their unique perspectives on topics ranging from customer retention to leveraging data for growth. - Practical & Actionable Insights
Each session is crafted to provide you with actionable strategies that you can implement immediately. Whether it's optimising your customer journey, creating impactful content, using AI to help with creative ideas, or understanding the nuances of data analytics, you'll walk away with practical knowledge that can be applied to your business right away. - Interactive & Engaging Format
Our webinars are designed to be interactive, allowing you to engage directly with the speakers through Q&A sessions and live polls. This format ensures that your specific questions and concerns are addressed, making the learning experience more personalized and impactful.
For eCommerce brands, staying competitive means continuously adapting to new trends and consumer behaviors. The ability to create a seamless customer experience, use data effectively, take a team approach to elevating growth, and integrate various marketing strategies is vital. Each webinar is tailored to provide insights that are immediately applicable, ensuring that your brand can not only keep up with but also lead in the ever-evolving eCommerce landscape.
By attending these webinars, you'll connect with a community of like-minded professionals, gain valuable insights, and learn practical strategies that will help you stay competitive in a rapidly evolving market.
Join Us and Elevate Your eCommerce Strategy
Don’t miss this opportunity to learn from industry experts and transform your approach to eCommerce. Register now to secure your spot in the "Creativity Meets eCommerce Strategy: How to Win and Keep High-Value Customers" Webinar Series.
