A success plan custom-built for managed eCommerce growth.
Improving vanity channel metrics won't lead to profitable growth.
For too long agencies have forced eCommerce merchants to hyper-focus on Tactics instead of Strategy. Finch has flipped this way of thinking.
We know what matters to you - achieving profitable growth and improved revenue-operations.
What good is increasing clicks on a display ad if those clicks never convert into new sales and profitability to your business?
Marketing should be accountable to Business Growth, not just channel metrics.
The Solution
You can't use marketing channel metrics to run your business.
Linking channel performance to business metrics is the only way to ensure your marketing investment is delivering the right outcomes. We'll identify and track business growth metrics that ensure all teams are accountable to the overall health of the business.
We prioritize Strategy over Tactics to ensure growth is sustainable.
Tactics help you achieve Marketing KPIs.
Strategy helps you achieve Business Goals.
Do You Trust Your Data?
We'll get your data into one place so we can understand and trust what it's telling us. This is the only way to validate a growth strategy.
Marketers used to be able to pump money into paid marketplaces and get returns on the other end. The more your spent, the more the returns. Those days are over.
Instead Finch uses your data to build a Revenue Operations plan that focuses on the areas your business needs the most - whether that be in finding new customers, improving checkout or re-engaging existing customers.
Today growing D2C is not just about paid media, its about unlocking insights from your own channel, customer and shopping cart data, to build the right strategy.
Ready to build a Success Plan that's accountable to Business Growth?
Let's get started.
A different brand of ad agency built for D2C eCommerce.
We are not a typical advertising agency. We don't get paid more when you spend more, because sometimes the best strategy isn't to spend more. We follow a proven process to unearth the best paths to profitable growth for our clients.
1. Get Control of the Data
We'll connect your data to the Finch software: ✓ Native Ad Data from all Channels ✓ Google Analytics for UX Optimization ✓ Shopping Cart for Conversion Optimization
2. 5x5 Methodology for Analysis
We'll take your clean data and use our unique method of analyzing your data we call the 5x5 Method. The goal is to standardize KPIs and understand your data.
3. Set Business Goals
Now that we have a handle on the data, we need to set a goal at the business level. This is where we agree on how much growth is possible based on the data and set out to reach it. (ex. 20% YoY revenue growth)
4. Set Strategy & KPIs to Reach Goals
We know your growth goals. Next we set the strategy to reach them based on the opportunities identified in the 5x5 method. We'll agree on the KPIs and the strategy to meet them all while tracking performance up to the revenue goal.
5. Execute, Analyze, Repeat
Digital advertising is a game of constant improvement. Nothing we do is "set-and-forget." Our team will be in contact with yours weekly to strategize and pivot when issues arise.
