Springlane | FINCH

OVERVIEW

At Springlane, they love good food! That’s why this colorful mix of cooking enthusiasts develops products and recipes that make everyday cooking and baking easier. Springlane helps you dive into new culinary experiments with their robust catalog of kitchen essentials - designed by foodies for foodies.

Springlane has not only gained control over their complex advertising set up, but seen an increase in efficiency.

ABOUT Springlane

Finch Partner Since 2019

Channels	Google Ads, Microsoft Advertising, Facebook
Vertical	Kitchen Equipment
HQ	Dusseldorf, Germany
Website	springlane.de

THE CHALLENGES

Before partnering with Finch, Springlane’s busy staff of foodies churned out an impressive and speedy promotional schedule (as well as some truly excellent recipes). But their lack of time and in-house resources meant their eCommerce growth was put on the back burner.

Springlane needed access to high-level data, comparative analysis, and a means to manage their already complex advertising initiatives quickly and efficiently.

To fully leverage their existing advertising channels like Google and Microsoft Advertising and enter new marketplaces, Springlane needed unique, “outside the box” strategies. Basically, they needed their own eCommerce test kitchen - that’s where Finch came in.

THE GOALS

Establish Long Term Growth Plan
Optimize Channel Strategy
Gain Visibility Into All Data
Gain eCommerce Expertise
Manage Complex Advertising Setup

THE FINCH SOLUTION

With the Finch Platform, Springlane was able to plan, execute and manage the entire eCommerce strategy all in one place.

The Finch platform allowed Springlane to:

Access a detailed, data-driven growth plan

Streamline custom workflows for team productivity

Get a deep dive into all reporting and analytics

Leverage Finch expertise

Stay agile with campaign decisions backed by real-time data and bolstered by Finch’s expert analysis.

The team at Springlane could establish custom workflows that allowed their team to move quickly, reduce time consuming busy work, and drastically decrease their inbox traffic.

THE RESULTS

The combination of the Finch’s unique channel strategies, purpose-built productivity software, and all-in-one reporting dashboard proved to be the recipe for Springlane’s success.

From day one, they were able to increase team productivity and communication (while minimizing lengthy email chains and inbox overload.) Access to Finch’s international team of experts and domain strategists allowed them to create a custom and nuanced growth strategy that pushed the boundaries of each platform.

Access to transparent, birds-eye reporting data meant Springlane’s team was able to see their progress, test campaign efficacy, and replicate their wins across channels. With Finch, this fast moving team of cooking innovators was able to bring their brand to a larger audience, secure new markets, all while increasing team productivity.