Skip to content

LEVELNINE  -  Finch Client since 2016

L9 increased YoY revenue by 81% in 5th year with Finch

Utah-based sporting goods supplier effectively expanded their channel footprint based on a customized cross-channel growth plan.

Channels

Google Ads
Bing Ads
Amazon Ads
Facebook
DSP

Vertical

Outdoor Sporting Goods

Key Result
81%

Revenue increase YoY

Key Result
10%

Drop in ACoS

L9 Annual Revenue

 
Group-147

Project Overview

 

Level Nine Sports is committed to providing quality goods and top-notch customer service at the lowest prices anywhere. With the most knowledgeable team of avid skiers, snowboarders, and bikers they are confident that L9 Sports is the absolute best place to outfit your family with high-quality ski, snowboard, and bike equipment.

The Challenges

 

Before working with Finch, L9’s limited channel success created eCommerce FOMO. This fear of missing revenue within their sales funnel combined with untapped growth opportunities brought them to Finch.

To realize their goals of expanding their channel footprint and opening their existing sales funnel to new opportunities - L9 needed a true multichannel strategy that integrated their siloed data and an agnostic partner to fill knowledge gaps within their in-house team.

The Goal

 
The goals for LEVELNINE have expanded over the years with Finch as they've achieved growth. Those goals include: Expand Funnel & Increase Sales, Increase Channel Footprint, Increase Domain Expertise, Access Transparent Data, and Integrate Siloed Data & Expertise.

The Finch Solution

 

With the Finch platform and domain experts, L9 built a customized and adaptable cross-channel growth plan.

The plan included measurable KPIs, tasks, and trackable milestones attached to integrated reporting dashboards that deliver granular insights. How the Finch Platform enables L9 to take their digital marketing efforts in-house:

  • Understand customer conversions within their funnel
  • Highlight the impact of each channel, and identify the most efficient platforms and campaigns
  • Allocate budgets across channels based on real-time reporting and insights
With dedicated Customer Success Managers and an arsenal of Finch domain experts, L9 was able to seize previously missed opportunities, expand their channel footprint, and benefit from a truly channel-agnostic approach that allowed them to replicate their success across platforms.
levelninesports-logo

"Finch improved our existing Google and Bing search campaigns greatly and helped us expand into Amazon advertising."

Peter
Peter Ruppert

- Dir. of eCommerce

Results

 

Immediately after teaming up with Finch in 2016, L9 improved their already-successful Search and Shopping campaigns. In the next four years, they rapidly extended their channel footprint with paid media campaigns across 4 additional channels (Google, Amazon, The Trade Desk, and Facebook). With Finch’s cross-channel reporting and trackable growth strategies, In 2021, L9 reduced the overall cost of sales by 10% - all while increasing their year-over-year revenue by 81%!

Finch_23_icons_light-background_9

Extended paid channel footprint to 5

Finch_23_icons_light-background_18

Increased YoY revenue by 81%

Finch_23_icons_light-background_29

Reduced ACoS by 10%

Resource Center

Explore our latest eCommerce content

Maximizing Q4 for eCommerce: The Importance of Early Planning

Maximizing Q4 for eCommerce: The Importance of Early Planning

Maximizing Q4 eCommerce success is crucial for eCommerce businesses. Early planning is key to capitalize on BFCM. Adapt to changing dynamic...

Maximizing Q4 for eCommerce: The Importance of Early Planning
Nevin Zavell

September 28, 2023

Featured
Powerful Creative Design Solution for Finch Clients

Powerful Creative Design Solution for Finch Clients

Finch has partnered with creative design agency Flocksy to provide discounted design services to our clients as we add to our full service ...

Powerful Creative Design Solution for Finch Clients
Mike Mardis

September 07, 2023

Amazon
How Many Conversions Does PMax Need to Achieve ROAS Goals?

How Many Conversions Does PMax Need to Achieve ROAS Goals?

Using data gathered by Smarter eCommerce, let's see how much of an impact conversion volume has on Google PMax campaigns hitting ROAS goals...

How Many Conversions Does PMax Need to Achieve ROAS Goals?
Mike Mardis

August 21, 2023

Paid Search