Level-nine-sports-logo-white-130px

Utah-based sporting goods supplier effectively expanded their channel footprint based on a customized cross-channel growth plan.

OVERVIEW

Level Nine Sports is committed to providing quality goods and top-notch customer service at the lowest prices anywhere. With the most knowledgeable team of avid skiers, snowboarders, and bikers they are confident that L9 Sports is the absolute best place to outfit your family with high-quality ski, snowboard, and bike equipment.

+81% Level Nine Sports increased their Year Over Year Revenue by 81% in 2021, which is the 5th year of collaborating with Finch

ABOUT Level Nine Sports
Finch Partner Since 2016
Channels Google Advertising, Microsoft Advertising, Amazon Advertising, Facebook, DSP
Vertical Outdoor Sports Goods
HQ Utah, USA
Website levelninesports.com
Google
Microsoft Bing
Facebook
amazon

THE CHALLENGES

Before working with Finch, L9’s limited channel success created eCommerce FOMO. This fear of missing revenue within their sales funnel combined with untapped growth opportunities brought them to Finch.

To realize their goals of expanding their channel footprint and opening their existing sales funnel to new opportunities - L9 needed a true multichannel strategy that integrated their siloed data and an agnostic partner to fill knowledge gaps within their in-house team.

THE GOALS

  • Expand Funnel & Increase Sales
  • Increase Channel Footprint
  • Increase Domain Expertise
  • Access Transparent Data
  • Integrate Siloed Data & Expertise
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THE FINCH SOLUTION

With the Finch platform and domain experts, L9 built a customized and adaptable cross-channel growth plan.

The plan included measurable KPIs, tasks, and trackable milestones attached to integrated reporting dashboards that deliver granular insights. How the Finch Platform enables Avery to take their digital marketing efforts in-house:
  • Understand customer conversions within their funnel
  • Highlight the impact of each channel, and identify the most efficient platforms and campaigns
  • Allocate budgets across channels based on real-time reporting and insights
With dedicated Customer Success Managers and an arsenal of Finch domain experts, L9 was able to seize previously missed opportunities, expand their channel footprint, and benefit from a truly channel-agnostic approach that allowed them to replicate their success across platforms.

"Finch improved our existing Google and Bing search campaigns greatly and helped us expand into Amazon advertising. With the addition of Facebook in the past year, we have also seen growth in that realm and hope to lean more into social going forward.”

Peter Ruppert - Director of Ecommerce, L9 Sports

THE RESULTS

Immediately after teaming up with Finch in 2016, L9 improved their already-successful Search and Shopping campaigns. In the next four years, they rapidly extended their channel footprint with paid media campaigns across 4 additional channels (Google, Amazon, The Trade Desk, and Facebook). With Finch’s cross-channel reporting and trackable growth strategies, In 2021, L9 reduced the overall cost of sales from 12.88% to 11.55% - all while increasing their year-over-year revenue by 81%!

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Extend channel footprint to 5 paid media channels

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Increase year-over-year revenue by 81%

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Reduce cost of sales from 12.88% to 11.55%

ANNUAL REVENUE
2016-2021

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+81%
Level Nine Sports increased their Year Over Year Revenue by 81% in 2021, which is the 5th year of collaborating with Finch

WORK WITH FINCH
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EXPERTISE

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