KIRVIN DOAK COMMUNICATIONS
Agency adds reach & growth with Finch Programmatic
Las Vegas-based public relations and marketing agency specializing in travel & leisure, retail gaming, and more, KDC expands offering and scope with Finch Programmatic capabilities.
Channels
Programmatic Media
Verticals
Travel & Leisure
Retail
Food & Beverage
Gaming & Entertainment
Key Result
The Trade Deskaccess with minimal investment
Key Result
Reporting & Targetingimprovements through better data
Project Overview
Kirvin Doak Communications (KDC) is a Las Vegas-based public relations and marketing agency specializing in developing comprehensive campaigns for industry-leading companies in travel & leisure, retail, food and beverage, gaming, entertainment, nightlife, and non-profit sectors. With a national and international reach, KDC excels in creating initiatives that blend public relations, advertising, social media, and promotions to enhance brand awareness and drive sales. Specifically, KDC focuses primarily on the Las Vegas/Southwestern USA market.
The Challenges
Small Digital Marketing Team
KDC's small digital marketing team found managing programmatic campaigns to be resource-intensive, both in terms of training costs and platform fees for top-tier DSPs.
Consolidation of Programmatic Buys
KDC previously worked with multiple DSPs (3-4) and managed direct relationships with several SSPs, leading to fragmented efforts and inefficiencies.
Transparent Reporting
KDC needed consistent and transparent reporting to effectively diagnose issues and highlight opportunities for their clients. Previous DSP partners provided minimal reporting.
Advanced Targeting Capabilities
KDC sought to leverage advanced targeting tactics to reach qualified audiences and create new audience segments.
Performance-Forward Mentality
KDC prioritized performance-driven campaigns over simply serving impressions based on a predetermined CPM rate.
The Goal
The Finch Solution
Finch utilized its relationship with The Trade Desk - a world leader in programmatic capabilities - bypassing platform subscription requirements and team training for KDC.
Small Digital Marketing Team
Finch provided a cost-effective solution by offering access to The Trade Desk's DSP without requiring significant investments in employee training or direct platform subscriptions.
Consolidation of Programmatic Buys
Finch's Trade Desk seat allowed KDC to consolidate all programmatic buys into a single, top-tier DSP, streamlining their operations and improving efficiency.
Transparent Reporting
Finch's use of The Trade Desk ensured transparent and comprehensive reporting, meeting KDC's requirements for detailed insights and performance tracking.
Advanced Targeting Capabilities
Finch utilized the Trade Desk's robust targeting capabilities, which enabled KDC to effectively reach and engage its desired audiences with the latest targeting strategies.
Performance-Forward Mentality
Finch's performance-centric approach ensured that campaigns were optimized for maximum impact, enhancing KDC's reputation with their clients by delivering superior results.
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