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Avery Sweckform  -  Finch Client since 2016

Avery Zweckform achieves steady long-term growth of 116% YoY

Avery Zweckform surpassed their revenue goals by taking control of their eCommerce growth with purpose-built tools and extended domain expertise.

Channels

Google Ads
Bing Ads
Amazon Ads
Facebook

Vertical

Stationery

Key Result
116%

Revenue increase YoY

Key Result
Strategy

Added clear direction

Avery Zweckform YoY Growth

 
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Project Overview

 

Avery Zweckform has been a pioneer in individual printing solutions for 75 years. As a market leader, role model and pioneer, the German brand manufacturer focuses on innovation and can draw on the passion and great expertise of its team. Avery Zweckform develops new individual printing solutions and services of the highest quality from ideas, know-how and technologies and has been certified climate-neutral since 2020.

The Challenges

 

Before partnering with Finch, Avery Zweckform had a common eCommerce approach: agency outsourcing with low transparency and limited channel footprint (Google Search and Display only.) However, Avery Zweckform was striving for more control of their eCommerce strategy and data.

To realize their competitive goals of expanding their channel presence, Avery Zweckform was looking for a solution to support their in-house team and to expand domain expertise into new channels (such as Amazon and Facebook) without increasing company resources.

The Goal

 
Avery Zweckform engaged Finch to help them get a handle on their marketing efforts. The goals included: adding control to the growth strategy, expanding their ad channel footprint, adding marketing team support, adding visibility to data and workflows.

The Finch Solution

 

With Finch, Avery Zweckform benefited from a flexible approach that fully leveraged their internal resources and filled knowledge gaps.

Avery Zweckform utilized Finch’s hands-on Customer Success Managers, on-demand domain experts, and custom growth strategies to take their digital marketing efforts in-house. With Finch they were able to:

  • Access their customized growth plan with data-integrated objectives and tasks aligned with established growth goals.
  • Manage and communicate with their team, maintain project objectives, and assign tasks.
  • Review customized reporting with multi-channel dashboards, various campaign types, and regional data that is customizable for granular product insights and top-level overviews.
Avery Zweckform’s product know-how combined with Finch’s digital marketing and domain expertise proved to be a powerful recipe for success.
customers-logo_avery-1

“Finch offers us a great service. The Finch software solution in combination with their personal expert knowledge provides the best possible support for us!”

Anja Ruck

- Head of Online Marketing

Results

 

Finch’s in-house solutions allowed Avery Zweckform to regain control and ownership of their growth, backed by Finch’s Client Success Managers, Product specialists, and custom growth roadmaps informed by Avery Zweckform’s vast product expertise.

The success of the Finch and Avery Zweckform partnership has three key components:

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OWNERSHIP OF STRATEGY

Including a dynamic growth plan that allowed Avery Zweckform to own its growth, track its progress, and fully control its strategy.

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TRANSPARENT WORKFLOWS

Executed with Finch tools and included objectives, tasks, project deadlines, and integrated campaign reporting.

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DATA CONTROL

Which included campaign and keyword setup and integrated real-time reporting that allowed Avery Zweckform to make consistent, data-driven decisions.

Ready to grow?

Every eCommerce brand has a unique growth story. We want to be a big part of yours.

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