Avery

Avery Zweckform surpassed their revenue goals by taking control of their eCommerce growth with purpose-built tools and extended domain expertise.

OVERVIEW

Avery Zweckform has been a pioneer in individual printing solutions for 75 years. As a market leader, role model and pioneer, the German brand manufacturer focuses on innovation and can draw on the passion and great expertise of its team. Avery Zweckform develops new individual printing solutions and services of the highest quality from ideas, know-how and technologies and has been certified climate-neutral since 2020. Avery Zweckform - a sustainable success story “Made in Germany”!

116% average revenue growth YOY 2018 - 2021.

ABOUT Avery Zweckform
Finch Partner Since 2016
Channels Google Advertising, Microsoft Advertising, Amazon Advertising, Facebook
Vertical Blank & Printed Labels & Stickers
HQ Near Munich, Germany
Website Avery-zweckform.com
Google
Microsoft Bing
Facebook
amazon

THE CHALLENGES

Before partnering with Finch, Avery Zweckform had a common eCommerce approach: agency outsourcing with low transparency and limited channel footprint (Google Search and Display only). However, Avery Zweckform was striving for more control of their eCommerce strategy and data.

To realize their competitive goals of expanding their channel presence, Avery Zweckform was looking for a solution to support their in-house team and to expand domain expertise into new channels (such as Amazon & Facebook) without increasing company resources.

THE GOALS

  • Control Growth Strategy
  • Extend Channel Footprint
  • Back Up In-House Team
  • Access Transparent Data
  • Gain Visibility Into Workflows
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THE FINCH SOLUTION

With Finch, Avery Zweckform benefited from a flexible approach that fully leveraged their internal resources and filled knowledge gaps.

Avery Zweckform utilized Finch’s hands-on Customer Success Managers, on-demand domain experts, and custom growth strategies to take their digital marketing efforts in-house. With Finch they were able to:
  • Access their customized growth plan with data-integrated objectives and tasks aligned with established growth goals.
  • Manage and communicate with their team, maintain project objectives, and assign tasks.
  • Review customized reporting with multi-channel dashboards, various campaign types, and regional data that is customizable for granular product insights and top-level overviews.
Avery Zweckform’s product know-how combined with Finch’s digital marketing and domain expertise proved to be a powerful recipe for success.

“Finch offers us a great service. The Finch software solution in combination with their personal expert knowledge provides the best possible support for us!”

ANJA RUCK – HEAD OF ONLINE MARKETING AT AVERY ZWECKFORM

THE RESULTS

Finch’s in-housing solution allowed Avery Zweckform to regain control and ownership of their growth, backed by Finch’s Client Success Managers, Product specialists, and custom growth roadmaps informed by Avery Zweckform’s vast product expertise.

The success of the Finch and Avery Zweckform partnership has 3 key components:

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OWNERSHIP OF STRATEGY

Including a dynamic growth plan that allows Avery Zweckform to own their growth, track their progress, and fully control their strategy.

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TRANSPARENT WORKFLOWS

Executed within the Finch platform and includes objectives, tasks, project deadlines, and integrated campaign reporting.

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DATA CONTROL

Which includes campaign and keyword setup and integrated real-time reporting that allows Avery Zweckform to make consistent, data-driven decisions.

YEAR OVER YEAR GROWTH
2018-2021

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116%
Average revenue growth YOY
2018 - 2021

WORK WITH FINCH
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