Avery Zweckform surpassed their revenue goals by taking control of their eCommerce growth with purpose-built tools and extended domain expertise.
OVERVIEW
Avery Zweckform has been a pioneer in individual printing solutions for 75 years. As a market leader, role model and pioneer, the German brand manufacturer focuses on innovation and can draw on the passion and great expertise of its team. Avery Zweckform develops new individual printing solutions and services of the highest quality from ideas, know-how and technologies and has been certified climate-neutral since 2020. Avery Zweckform - a sustainable success story “Made in Germany”!
116% average revenue growth YOY 2018 - 2021.
| Channels | Google Advertising, Microsoft Advertising, Amazon Advertising, Facebook |
| Vertical | Blank & Printed Labels & Stickers |
| HQ | Near Munich, Germany |
| Website | Avery-zweckform.com |
THE FINCH SOLUTION
With Finch, Avery Zweckform benefited from a flexible approach that fully leveraged their internal resources and filled knowledge gaps.
Avery Zweckform utilized Finch’s hands-on Customer Success Managers, on-demand domain experts, and custom growth strategies to take their digital marketing efforts in-house. With Finch they were able to:Avery Zweckform’s product know-how combined with Finch’s digital marketing and domain expertise proved to be a powerful recipe for success.
- Access their customized growth plan with data-integrated objectives and tasks aligned with established growth goals.
- Manage and communicate with their team, maintain project objectives, and assign tasks.
- Review customized reporting with multi-channel dashboards, various campaign types, and regional data that is customizable for granular product insights and top-level overviews.
Finch’s in-housing solution allowed Avery Zweckform to regain control and ownership of their growth, backed by Finch’s Client Success Managers, Product specialists, and custom growth roadmaps informed by Avery Zweckform’s vast product expertise.
The success of the Finch and Avery Zweckform partnership has 3 key components:
Including a dynamic growth plan that allows Avery Zweckform to own their growth, track their progress, and fully control their strategy.
Executed within the Finch platform and includes objectives, tasks, project deadlines, and integrated campaign reporting.
Which includes campaign and keyword setup and integrated real-time reporting that allows Avery Zweckform to make consistent, data-driven decisions.
2018 - 2021
