LAUNCHING NEW COMPANY. SUCCESSFULLY FILLED PIPELINE.
The Challenge
Krissy K Studios were launching a brand new business and hired a sales team but didn’t have leads to fill their pipeline.
The Solution
Finch designed a paid social campaign strategy and created supporting marketing assets to attract their dream audience and incentivize them to take action.
The Results
Pipeline filled with 245 leads in the first month.
OPTIMIZED AD STRATEGY AND LOWERED CPL BY 61%
The Challenge
The cost per lead was out of line with Krissy K Studios’ business goals.
The Solution
Finch introduced the instant form into their campaign that was closely aligned with the ad.
The Results
Dropped cost per lead by 61% (From $13.23 ->
$5.11)
KRISSY K’S BOOKING CONVERSION RATE WAS 5X’D.
The Challenge
Krissy K Studios only had a 2% lead to book rate.
The Results
The results of these changes are the the Book rate has 5x’d (from 2% -> 10%)
The Solution
Finch audited their book process and found points of friction, advising them on how to over come these challenges.
(Added urgency with countdown timer, Increased perceived value of service ($450 service for just $25), Reduce friction by making form Pre-populate information and removed payment processing from booking, Reduced anxiety with risk removals – warranties, guarantees, free cancellations/reschedules)