Herd X was able to reduce their CPA by 66% while improving quality on Meta.
PROJECT OVERVIEW
HerdX is an agri-tech innovator based in Boerne, Texas, founded in 2010, offering an integrated hardware and software platform branded as HerdView® that enables real-time livestock tracking, health monitoring, and analytics via RFID tags, mobile apps, and cloud-connected readers.
THE CHALLENGE
Herd X was generating leads through a landing page at a ~$75. They were constantly having phony lead submissions.
THE FINCH SOLUTION
Finch implemented a “Rich Creative” Instant Form.