Agency adds reach & growth with Finch DSP Advertising
Public relations and marketing agency specializing in travel & leisure and retail gaming expands offering and scope with Finch Programmatic capabilities.
Project Overview
A Las Vegas-based public relations and marketing agency specializing in developing comprehensive campaigns for industry-leading companies in travel & leisure, retail, food and beverage, gaming, entertainment, nightlife, and non-profit sectors that excels in creating initiatives that blend public relations, advertising, social media, and promotions to enhance brand awareness and drive sales. The agency sought to add programmatic capabilities.
The Challenges
Small Digital Marketing Team
The agency's small digital marketing team found managing programmatic campaigns to be resource-intensive, both in terms of training costs and platform fees for top-tier DSPs.
Consolidation of Programmatic Buys
The agency previously worked with multiple DSPs (3-4) and managed direct relationships with several SSPs, leading to fragmented efforts and inefficiencies.
Transparent Reporting
They needed consistent and transparent reporting to effectively diagnose issues and highlight opportunities for their clients. Previous DSP partners provided minimal reporting.
Advanced Targeting Capabilities
The agency sought to leverage advanced targeting tactics to reach qualified audiences and create new audience segments.
Performance-Forward Mentality
They prioritized performance-driven campaigns over simply serving impressions based on a predetermined CPM rate.
The Goal
Finch set out to help the agency expand the scope and reach of their digital marketing initiatives in a cost-effective manner through more robust data, reporting, targeting, and capabilities of Programmatic media.
The Finch Solution
Finch utilized its relationship with The Trade Desk - a world leader in programmatic capabilities - bypassing platform subscription requirements and team training for the agency.
Small Digital Marketing Team
Finch provided a cost-effective solution by offering access to The Trade Desk's DSP without requiring significant investments in employee training or direct platform subscriptions.
Consolidation of Programmatic Buys
Finch's Trade Desk seat allowed the agency to consolidate all programmatic buys into a single, top-tier DSP, streamlining their operations and improving efficiency.
Transparent Reporting
Finch's use of The Trade Desk ensured transparent and comprehensive reporting, meeting the agency's requirements for detailed insights and performance tracking.
Advanced Targeting Capabilities
Finch utilized the Trade Desk's robust targeting capabilities, which enabled the agency to effectively reach and engage its desired audiences with the latest targeting strategies.
Performance-Forward Mentality
Finch's performance-centric approach ensured that campaigns were optimized for maximum impact, enhancing the agency's reputation with their clients by delivering superior results.