Transforming BretMar Landscape—
How Strategic SEO Tripled Traffic and Generated 500+ High-Value Leads Without Paid Ads
Company Background
BretMar Landscape, a name synonymous with luxury outdoor living, has been serving its affluent community for over 30 years. They specialize in upscale outdoor spaces—think patios, pools, pergolas, and intricate garden designs. Their maintenance services cater to the most sophisticated landscapes. With a team of 25 and annual revenue between $1.3 to $1.5 million, BretMar was well-established. But despite their reputation for quality, they were hitting a wall—growth had stalled, and the quality of leads wasn’t where it needed to be.
The Challenge
BretMar wasn’t just facing a volume problem; they were attracting the wrong type of leads. While they had tried a variety of marketing tactics—local ads, Google Ads, partnerships, and even platforms like HomeAdvisor—nothing was generating the right results. They found themselves in a crowded, competitive market with leads that didn’t match their premium service offerings. With rising competition and a shrinking lead pool, BretMar knew they needed a different strategy if they were going to break through.
The Finch Approach
When BretMar reached out to Finch, they didn’t need a quick fix—they needed a full-scale transformation. The first thing we did was dive into their digital presence, starting with a full overhaul of their website. BretMar had an impressive range of services, but their old site wasn’t showcasing them properly. We created dedicated service pages for each of their offerings—patios, decks, garden design, pools, premium landscape maintenance, you name it.
By honing in on SEO best practices, we made sure each service was easily discoverable in search results, targeting the high-value keywords their ideal clients were searching for. Next, we shifted their content strategy into high gear. BretMar had a blog, but it wasn’t doing much for their traffic. We saw a major opportunity here.
Instead of generic posts, we laser-focused on long-tail keywords that spoke directly to the affluent market they were after—topics like "luxury pool design trends" and "high-end garden maintenance tips." Every post was optimized for search engines, complete with meta descriptions, alt-text for images, and strong internal links to other relevant services.
The Outcome: SEO-Powered Growth
Starting in Fall 2024, BretMar’s search visibility held steady — until an inflection point at the end of the year, when momentum accelerated sharply. By Spring 2025, they were seeing record traffic and engagement without paid ads.
Even though SEO is a long-term play, by staying consistent, BretMar saw measurable, compounding growth — first steady, then exponential.
Organic clicks and impressions from Sept 2024 to March 2025, showing post-holiday breakout and accelerated growth
We didn’t just throw in some keywords and call it a day. BretMar needed a holistic, front-to-back SEO strategy. Here’s what we implemented:
- Title Tags & Meta Descriptions: We optimized every page to improve search visibility for both branded and non-branded keywords.
- Alt Text on Images: No image was left without descriptive alt text, maximizing every possible SEO opportunity.
- Fixing Broken Links & Tightening Site Structure: We cleaned up any broken links and organized the site’s header structure to make it intuitive for both users and search engines.
- Keyword Research & Gap Analysis: By digging deep into keyword research, we found gaps in their content and filled them with valuable, optimized material.
- Semantic SEO: Instead of just ranking for keywords, we focused on the intent behind the search queries. We tailored content to answer the real questions their target market was asking, which boosted rankings across both short- and long-tail keywords.
Lead Generation & Conversion Optimization
The next step was making sure none of those high-value leads slipped through the cracks. We restructured their lead capture process by introducing optimized lead forms on every service page.
We also reworked the call-to-actions (CTAs), making it easy for visitors to contact BretMar no matter where they were on the site. This new structure not only increased conversions, but also ensured the leads coming in were for the high-ticket projects BretMar was after.
Results
Over the course of their SEO engagement, BretMar’s business was transformed. Their organic traffic tripled, driven by a sharp increase in high-quality leads coming through search engines. The growth was so significant that BretMar made a bold move—they completely retired their paid advertising campaigns.
Organic traffic alone was generating more than enough business to keep them busy. Six months after retiring their ads, BretMar’s traffic doubled again, showing the long-term power of SEO when done right. The numbers were undeniable:
500+ high-value leads flowed in, each with an average project value of over $20,000.
BretMar saw a massive spike in calls and repeat clients, reinforcing their dominance in the market.
The quality and volume of leads allowed BretMar to be more selective with their projects, only taking on the most profitable, high-end jobs.
Cost & Efficiency Gains
By phasing out paid ads and relying entirely on organic traffic, BretMar slashed their marketing spend while significantly boosting their ROI. This newfound efficiency gave them the freedom to reinvest in what mattered most—delivering the exceptional service they were known for.
Looking Forward
With a flood of leads and growing market visibility, BretMar is now positioned as a leader in luxury landscaping. Their future looks bright, with plans to expand their high-end offerings and further dominate their niche. The SEO foundation laid by Finch will continue to fuel their growth as they scale.
Client Testimonial
"We’d tried everything—Google Ads, HomeAdvisor, print ads—but nothing worked. It wasn’t until Finch completely rebuilt our digital presence that things finally turned around. Now, we’re getting more leads than ever, and they’re exactly the kinds of projects we want. We’ve been able to grow without even running paid ads anymore!"