Channels
Google Search
Google Shopping
Vertical
Food & Beverage
Key Result
105% Revenue increase
Key Result
80% ROAS
improvement
PROJECT OVERVIEW
In early 2020, Ankerkraut successfully grew its brand online with the help of an online marketing agency. The Marketing Team Lead for Ankerkraut, Robin Haas, wanted to see what automated campaign optimization could do for the company’s campaign efficiency, ROAS, and revenue goals.
THE CHALLENGES & GOALS
Continue to meet KPls in the short and long-term while staying agile and efficient Continually increase efficiency, ROAS, and revenue of ad campaigns at scale Optimize bidding and keyword management for multiple campaigns.
THE FINCH SOLUTION
Utilize Finch automations and custom bid strategies to maximize performance on Google.
Leverage
Finch’s proprietary tool through their Finch Account Manager Campaign Optimization to instantly
Automation
Automatically optimize ads 24×7 rather than add staff to manage bids and keywords continuously.
Our Work
Implement Finch’s Strategic Services and Insights reporting to set and continuously monitor and meet KPls.
Expand
Extend Finch’s results for Google Search and Shopping into Amazon Advertising and Microsoft Advertising marketplaces.
The Results
Success came fast for Ankerkraut through the Finch team. Ultimately, with Finch’s Google and optimization expertise saw an 80% improvement in ROAS on Google Search and Shopping campaigns, a 105% increase in revenue from those campaigns, and a 33% reduction in cost per conversion.
80% ROAS Improvement
105% Revenue Increase
105% Revenue Increase
