105% revenue increase from Google Search & Shopping campaigns.
UK-based retailer of decorative lighting and accessories exceeded Q4 2022 goals by embracing channel growth and adding Pinterest Ads to their marketing mix.
Project Overview
In early 2020, Ankerkraut successfully grew its brand online with the help of an online marketing agency. The Marketing Team Lead for Ankerkraut, Robin Haas, wanted to see what automated campaign optimization could do for the company’s campaign efficiency, ROAS, and revenue goals. He chose Finch to find out.
The Challenges & Goals
Continue to meet KPIs in the short and long-term while staying agile and efficient. Continually increase efficiency, ROAS, and revenue of ad campaigns at scale. Optimize bidding and keyword management for multiple campaigns.
The Finch Solution
Utilize Finch automations and custom bid strategies to maximize performance on Google.
- Leverage Finch’s proprietary tool through their Finch Account Manager Campaign Optimization to instantly increase ROAS and revenue on Google Search and Shopping campaigns.
- Automatically optimize ads 24x7 rather than add staff to manage bids and keywords continually.
- Work with Finch Strategic Services and Finch Insights reporting to set and continually monitor and meet KPIs.
- Extend Finch's results for Google Search and Shopping into the Amazon Advertising and Microsoft Advertising marketplaces.
Results
Success came fast for Ankerkraut through the Finch team. Ultimately, with Finch’s Google and optimization expertise saw an 80% improvement in ROAS on Google Search and Shopping campaigns, a 105% increase in revenue from those campaigns, and a 33% reduction in cost per conversion.
80% ROAS improvement
105% revenue increase
