Senior GTM/GA4 Analytics Specialist
About The Position
We are seeking a Senior GTM & GA4 Specialist to support advanced tracking implementations and product feed optimization across global paid media initiatives for one of our largest clients in the marketing industry.
This role requires hands-on technical expertise, strong troubleshooting capabilities, and the ability to work autonomously in complex performance marketing environments.
Key Responsibilities
Google Tag Manager (Advanced Implementation)
- Own end-to-end GTM implementations across multiple accounts.
- Configure advanced event tracking, custom variables, and complex triggers.
- Diagnose and resolve tracking discrepancies independently.
- Ensure tracking consistency across paid media and analytics platforms.
Data Feed Strategy & Optimization
- Lead product feed optimization using DataFeedWatch or similar platforms.
- Develop advanced feed rules, segmentation logic, and performance-based optimizations.
- Partner with paid media teams to improve Shopping campaign performance through feed structure enhancements.
- Troubleshoot feed disapprovals, mismatches, and data inconsistencies.
Analytics & Validation
- Configure and validate GA4 tracking frameworks.
- Audit tracking setups and identify gaps proactively.
- Support attribution accuracy and conversion tracking alignment.
Requirements
We’re looking for:
- 3+ years of hands-on experience implementing Google Tag Manager.
- Advanced experience configuring custom events and debugging GTM containers.
- 2+ years managing product feeds for Google Shopping campaigns.
- Experience using DataFeedWatch or equivalent feed management platform.
- Direct experience supporting paid search campaigns.
- Strong troubleshooting experience resolving tracking discrepancies.
- Experience working in a performance marketing agency environment.
- Advanced English proficiency.
Nice to Have
- Experience in eCommerce environments.
- Experience working with large-scale paid media accounts.
- Google Ads certification.