In the rapidly evolving world of eCommerce, staying ahead isn't just about keeping up with the latest trends—it's about understanding the deeper principles that drive successful strategies and customer relationships. That's why we're launching the "Creativity Meets eCommerce Strategy: How to Win and Keep High-Value Customers" Webinar Series, co-hosted by Finch and Flocksy. This series is designed to delve into the critical aspects of eCommerce that can transform your business approach and drive sustainable growth.
Scroll through the sessions here:
eCommerce is more than just selling products online; it’s about creating an experience that resonates with your customers and keeps them coming back. Each session in our webinar series addresses key components of this holistic approach.
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A seamless customer experience is essential. A frictionless buying journey not only enhances customer satisfaction, but also significantly impacts conversion rates. However, achieving this isn’t the responsibility of one department alone. eCommerce growth is a team sport, where marketing, SEO, creative and CRO teams must unite to build a solid foundation.
When teams collaborate effectively - using great creative, sound SEO practices, and frictionless CRO - the customer’s path to purchase becomes smoother, leading to increased loyalty and higher lifetime value, which is supported by PwC, who state that 73% of consumers cite customer experience as a significant factor in their purchasing decisions.
This session will explore how a unified team approach can ensure that when traffic hits your website through great creative efforts, the rest of the team’s work is ready to maximize conversions.
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Research by Forrester shows that companies excelling in customer experience have customers who are 5.1 times more likely to purchase from them, highlighting the critical role of first impressions and consistent, high-quality interactions. In a crowded marketplace, making a lasting impression can be the key differentiator that keeps your customers coming back.
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Attracting customers to your site is only the first step. Ensuring they have a positive experience that leads to conversion is where the real challenge lies. This session covers essential tactics for paid media campaigns and conversion rate optimization, providing practical tips for enhancing search visibility and driving growth.
Econsultancy reports that for every $92 spent acquiring customers, only $1 is spent converting them, underscoring the importance of optimising the buying experience to increase revenue. Improving conversion rates is one of the most cost-effective ways to grow your business, as it maximises the value of your existing traffic.
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Research by McKinsey & Company shows that companies using multiple marketing channels can increase revenue by up to 15%, illustrating the benefits of a well-rounded growth strategy. A balanced approach ensures that you are reaching your audience through multiple touch-points, enhancing visibility and engagement.
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According to Deloitte, data-driven organizations are 23 times more likely to acquire customers, demonstrating the significant impact of using data effectively in your business. . By understanding and utilizing data insights, you can refine your strategies and achieve better outcomes.
For eCommerce brands, staying competitive means continuously adapting to new trends and consumer behaviors. The ability to create a seamless customer experience, use data effectively, take a team approach to elevating growth, and integrate various marketing strategies is vital. Each webinar is tailored to provide insights that are immediately applicable, ensuring that your brand can not only keep up with but also lead in the ever-evolving eCommerce landscape.
By attending these webinars, you'll connect with a community of like-minded professionals, gain valuable insights, and learn practical strategies that will help you stay competitive in a rapidly evolving market.
Don’t miss this opportunity to learn from industry experts and transform your approach to eCommerce. Register now to secure your spot in the "Creativity Meets eCommerce Strategy: How to Win and Keep High-Value Customers" Webinar Series.