The Paid Social Glossary: Why Your Metrics Only Work as a Team
In the world of paid social, it’s easy to feel like you’re drowning in alphabet soup. You’ve got a dashboard full of ROAS, CTR, and CAC, but if you’re looking at these numbers in isolation, you’re only seeing a fraction of the story. At Finch, we don’t treat these as “scores” on a report card. […]
Paid Search vs. Social Ads: Which Delivers the Best ROI?
In the world of digital marketing, the debate between Paid Search and Social Ads is often framed as a heavyweight boxing match. On one side, you have the precision and high intent of Google and Bing. On the other, you have the massive reach and visual storytelling of Meta, TikTok, and LinkedIn. But here is […]
What Is Paid Search? A Guide to Capturing High-Intent Growth
Paid search is a digital marketing strategy where businesses pay search engines—like Google or Bing—to display their advertisements prominently on search engine results pages (SERPs). You’ve likely seen these results at the very top or bottom of your search screen, usually marked with a small “Sponsored” or “Ad” label. The most common model for paid […]
Paid Search vs SEO: When to Use Each for Predictable Growth
The age-old debate in digital marketing is often presented as a battle: Paid Search vs. SEO. Which one wins? Which one deserves your budget? If you ask a PPC specialist, they’ll tell you paid ads are the only way to guarantee visibility. If you ask an SEO pro, they’ll say organic search is the only […]