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Welcome to Finch

Explore insights, tips, and strategies to elevate your eCommerce and digital marketing efforts.

AI-powered commerce architecture showing unified product data, personalization, and omnichannel integrations

The Product Data Architecture Blueprint for AI-Ready Ecommerce

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Technical SEO vs Content: Why Infrastructure Wins

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What Is Technical SEO? A Complete Beginner’s Guide

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AI Overviews for Product Search: Your Guide to GEO

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Generative Search & Product Content: Your GEO Strategy

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Microsoft Advertising for Retailers: Is It Worth the Click?

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Scaling Beyond Google Ads: When to Diversify Your PPC

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Traditional SEO vs. GEO: What You Need to Know

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