What you'll find in
Demand-Side Platforms 101.
How DSPs Work
DSPs replace manual ad buying with automated, real-time bidding. Learn what’s happening behind the scenes from ad selection to delivery.
From Ad Server to RTB - learn the language of the least known method of digital advertising - DSP.
How DSPs Use Data
Take a look under the hood of the complex DSP algorithm and learn how DSPs use data to target audiences and bid efficiently (and automatically).