What is the purpose of installing the TTD Pixel?

We can install a tracking pixel to capture data so we can build a grow strategy before spending any money.

The purpose of installing a Trade Desk tracking pixel on a website is to track user behavior and gather data for targeted advertising purposes. The tracking pixel collects information such as user demographics, browsing behavior, and conversion events, which is then used to deliver more personalized and relevant advertisements to the users. The Trade Desk platform provides advertisers with a centralized system to manage their advertising campaigns and leverage data-driven insights to make informed decisions.