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The Host

Mike Mardis

ABM Manager, Finch

Mike will be hosting the Webinar and brings 10+ years of digital marketing experience with him. He is a key part of the Finch digital team bringing Account-based marketing to the forefront of new business acquisition.


Devrin Carlson-Smith

COO, Finch

With decades of experience in entrepreneurial, digital strategy and execution, Devrin continues to be one of the leading industry subject-matter experts on on comprehensive Digital Transformation, SaaS Enterprises, Conversational UI, AI. Devrin has held senior positions at Microsoft, Publicis Groupe, Omnicom’s TBWA Chiat, Droga5 (acquired: Accenture), Cable and Wireless and Big Fuel (acquired: Publicis 2010). He has delivered over 80 strategic partner executions with brands such as GM, Viacom, VICE Media, NBC News, Paramount Pictures, Pepsi, Skullcandy, Mondelez, Weather Channel and Burger King.

The Finch Platform helps eCommerce brands grow with purpose-built software that reflects the industry’s ever-changing needs. Operating on Darwin’s principle of “survival of the fittest,” it continues to evolve and adapt for the best possible outcome. After all, if you want to be top of the digital marketing food chain - you have to adapt to survive.